Senior Growth Marketing Specialist (Wealthsimple Business)

Our team owns the growth engine that closes that gap: getting Wealthsimple Business in front of the millions of small businesses in Canada who haven’t heard of it yet, and building the pipeline that lets us compete directly for a market that isn’t ours yetYou’ll own net-new customer acquisition for the SMB segment: running the paid and experimental channels that create demand where none currently existsThis is a build-from-scratch role in a real sense. The acquisition engine for this segment doesn’t exist yet, so you’ll be defining it, testing what moves the needle, and scaling what works, rather than optimizing something already in motionOwn SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle. No one’s handing you a channel mix. Figuring that out is the jobRun the team’s growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns, not one-off tests, measured through to pipeline handed to SalesTest positioning and messaging that gets this segment to notice us for the first timeOwn growth-motivated webinars and other programs aimed at reaching new audiences, not nurturing ones we already havePartner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes nextEmbed AI into your day-to-day, creative and copy iteration, audience research, campaign experimentation, to move faster and test moreBenefits
Retirement savings matching plan through Wealthsimple WorkCompany equity for full-time employeesAccess to Premium Client perks, including personal finance learning & advice and a boosted interest rate on depositsPaid parental leave (6 months topped up to 100% of salary)20 vacation days per year90 Days Away programTop-tier health benefitsLife & disability insuranceGenerous sick and mental health daysUp to $5,000 per year for mental health supportsEmployee resource plan including services like RMT, psychology, and physiotherapyGender affirmation benefitsUp to $1,500 per year for professional developmentUp to $1,500 per year for wellness and home office expensesEmployee resource groupsSocial impact hoursA demonstrated habit of using AI to accelerate your work: building lead enrichment workflows, generating and testing creative at scale, or surfacing insights from data faster. You treat AI as a core part of how you workAn analytical mindset: you use data to diagnose funnel problems, prioritize opportunities, and recommend what to do next, not just report on results4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline valueExperience running net-new-audience programs (webinars, partnerships, co‑marketing) aimed at reaching new audiences, not nurturing existing onesExperience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis. You don’t just execute a media plan someone else designedClear written communication: able to translate test results and positioning ideas into something a cross-functional team can act onComfort operating in a segment or product with limited brand awareness. You understand how messaging, channel mix, and creative have to work differently when you’re introducing a category to someone who doesn’t know it exists yet, not comparing features for someone already doesYou’re as comfortable in the numbers as you are in the creative. This role needs bothExperience marketing specifically to small and medium-sized businesses, understanding how SMB buyers discover, evaluate, and choose financial productsExperience running go‑to‑market for a product or benefit launch across paid, lifecycle, and product surfacesYou think like an owner. You don’t wait to be told which experiment to run nextYou’re competitive in a healthy way. “Let’s go win this” is a mindset, not just a talking pointYou’re comfortable being judged on outcomes you can’t fully control yet, because the category itself is newYou’re motivated by ambiguity and building from scratch, not maintaining an existing channelYou partner well. You know acquisition and nurture only work if the handoff between them is goodExperience in consumer fintech, investing, brokerage, trading, or crypto platforms
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