Marketing & Social Media Manager

Location:
100% on-site at one of our Montreal properties, with occasional travel to other Tidan properties
Job Type:
Full-time
Salary:
$70,000 per year
Reporting to:
Regional Director of Operations and Regional Director of Human Resources
About TidanFounded in 1970, Tidan is a Montreal-based group primarily active in the hospitality and real estate industries across Canada and the United States. Our diversified portfolio includes hotels, real estate properties and other establishments, each with its own identity and clientele.
The RoleWe are looking for a Marketing & Social Media Manager to join our growing team. Working alongside our current Senior Marketing & Social Media Manager, this individual will be assigned a portfolio of Tidan properties and will be responsible for supporting their marketing strategy and digital presence.
The role combines strategic thinking with hands‑on execution. Above all, we are looking for someone who is autonomous, level‑headed, highly organized and emotionally intelligent, with the ability to manage multiple properties and stakeholders while maintaining strong attention to detail and quality.
Key Responsibilities
Develop and coordinate the marketing and social media strategy for assigned properties in collaboration with operational teams.
Manage the properties’ social media presence, including content calendars, copywriting, publishing and community engagement.
Capture photo and video content at assigned properties for social media, websites and marketing campaigns, adapting content to each property’s brand and audience.
Plan and coordinate professional photo and video shoots, including briefs, shot lists, scheduling, on‑site logistics, selection of final assets and organization of the content library.
Manage routine website content and development projects, including page updates, new content, promotions and booking links. Work with developers and external partners on larger changes, and review completed work for accuracy and usability.
Help develop and implement an SEO strategy for assigned properties in collaboration with web and marketing partners, including identifying relevant search terms, improving website content and local search listings, and monitoring results.
Conduct regular online travel agency (OTA) content audits to ensure property descriptions, amenities, policies, photography and promotional messaging are accurate and consistent. Coordinate corrections with hotel, revenue and distribution teams.
Contribute to the development and consistency of the properties’ and Group’s brand image across digital channels.
Partner closely with Human Resources to develop and coordinate the employer brand, including social media, websites and recruitment initiatives.
Coordinate campaigns, promotions and marketing initiatives with property teams and external partners.
Monitor the performance of websites, social media and marketing initiatives, and adjust activities based on priorities and results.
Visit assigned properties regularly to understand their operations, work with local teams and capture relevant content.
What We’re Looking For
Relevant experience in marketing, social media or digital marketing, ideally within a multi-property, hospitality or tourism environment.
Fully bilingual in French and English, both written and spoken since we manage properties in Quebec but also properties outside of Quebec in Canada and in the US.
Experience updating websites through a content management system and coordinating work with web developers or agencies.
Familiarity with hotel OTA listings and the importance of accurate, consistent property content across booking channels.
Ability to capture and edit quality photo and short‑form video content, and to coordinate professional shoots from planning through delivery.
Highly autonomous and comfortable taking ownership of projects with minimal supervision.
Level‑headed, mature and solution‑oriented, with sound judgment and strong emotional intelligence.
Excellent organizational skills and strong attention to detail.
Ability to manage multiple priorities and work effectively with managers, operational teams and external partners.
Strong understanding of social media, digital marketing, content management and web environments.
Creative mindset, strong brand awareness and the ability to adapt strategies to the specific needs of each property.
LanguagesBilingualism in French and English (spoken and written) is required in order to effectively serve an international clients.
Who Are WeThe Tidan Hospitality and Real Estate Group is a dynamic organization of real estate and hospitality, headquartered in Montreal, Quebec, Canada. Since its founders purchased its first property in 1970, Tidan has assembled an extensive and diverse portfolio of self‑managed income‑generating properties in Canada and the United States. The portfolio includes office, retail, industrial, and residential buildings, as well as a group of affiliated hotels and one of the largest indoor tennis facilities in North America. Tidan has proudly applied its combined experience in the hospitality and construction sectors to the renovation of the prestigious Mount Stephen residence in Montreal's famous Golden Square Mile. To learn more about Tidan, visit our website:
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