Social Media Manager Hospitality Marketing

Shape social storytelling for 1 Hotel Toronto and its restaurants through Instagram expertise, creator partnerships, and performance analytics. Work onsite five days weekly within the hotel’s Sales & Marketing team.Reporting to the Director of Marketing, this manager builds the property’s social presence and online community. Responsibilities include content strategies, monthly calendars, guest responses, review monitoring, creator direction, and campaign reporting. The role connects 1 Hotel Toronto’s nature-focused identity with timely, relevant digital communications for guests and stakeholders.Key Responsibilities:
Own social content strategies across property and restaurant accountsEngage followers and respond promptly to inquiries and commentsMonitor TripAdvisor, Google My Business, and online reviewsIdentify creators and manage outreach, approvals, and relationshipsTrack account growth and interpret social analytics monthlyRequirements:
Two years’ social, content, or digital marketing experience minimumStrong understanding of Instagram formats, audiences, and trendsExperience creating briefs, mood boards, shot lists, and directionComfort with CapCut, Canva, Later, or Sprout SocialExcellent communication, organization, brand voice, and feedback skillsApply social media strategy, community engagement, creator management, and analytics to strengthen 1 Hotel Toronto’s hospitality presence.
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