Specialist, Activations

About Allied  

Allied is a leading owner-operator of distinctive urban workspace in Canada’s major cities. Our work is grounded in a clear purpose: to provide knowledge-based organizations with distinctive urban environments that support creativity, connectivity and human wellness.  

Our vision is more expansive. We seek to make a continuous contribution to cities and culture that elevates and inspires the humanity in all of us. This vision informs how we operate, how we design and how we lead.  

Real estate, for us, is not a passive investment. It is a profoundly human endeavour, one that must promote wellness, sustainability, diversity and creativity—today and for generations to come.  

Allied is also a place to build a career of consequence. If you are looking for work that is thoughtful, tangible and enduring—work that contributes meaningfully to cities and the people who inhabit them—you will find purpose here.  

For more information on Allied’s approach to city-building, visit our  Insights page.  

The Well

The Well is a unique and innovative joint venture between Allied and Riocan. 

Located at Spadina and Front, The Well brings together three million square feet of retail, office and residential space constructed over 7.7 acres. Through this, The Well sets the stage for meaningful experiences that draw people from down the street and across the globe to eat, shop, work, live and play in Toronto. 

Purpose of the Role:

Bring The Well to life through engaging, high-impact experiences that drive traffic, strengthen partnerships and elevate the property's reputation as a leading destination.

Deliver and elevate brand activations, events and specialty leasing initiatives across The Well, ensuring each experience contributes to a dynamic and highly curated environment. As a Specialist, Activations, you will take ownership of a broad range of event and partnership initiatives, driving seamless execution, operational excellence and consistent quality across the property. This role offers the opportunity to build expertise in large-scale placemaking, stakeholder management and commercial event delivery while directly shaping how people experience The Well.

Reporting to a Manager, you will collaborate with Marketing, Property Management, Operations, tenants, and external partners to coordinate logistics, execute on-site activations, and contribute to the overall experience, engagement, and commercial performance of The Well.

Responsibilities:

ESSENTIAL JOB FUNCTIONS:  

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  Lead the end-to-end execution of on-site events and activations, from concept through delivery, ensuring a high-quality, seamless experience for visitors and partners.



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  Identify, onboard and manage vendors, artists and brand partners that enhance The Well’s positioning as a leading destination.



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  Coordinate all aspects of event delivery including logistics, staffing, site operations, media support and marketing integration.



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  Track performance and engagement metrics to assess success and inform future programming.



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  Manage multiple activations concurrently, maintaining timelines, ensuring alignment with property objectives and upholding operational standards across all events.

LOGISTICS & PLANNING:  

• Develop and review floor plans and event layouts, ensuring compliance with site policies and operational requirements.
  Coordinate security, cleaning and after-hours support to enable safe and efficient event delivery.


• Act as the primary liaison between property management, tenants, vendors and partners to ensure smooth execution and communication.


• Manage site access including deliveries, loading dock scheduling and temporary closures to minimize disruption.


• Build and maintain site maps, run-of-show documents and traffic flow plans to support both guest experience and operational efficiency.


• Monitor seasonal and temporary infrastructure such as patios, pop-ups and kiosks, ensuring consistent quality and functionality.


• Track usage of common areas and infrastructure to identify trends, optimize planning and improve processes over time.

ADMINISTRATION & REPORTING:

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  Support budget planning and tracking for activations, including revenue and expense accrals, ensuring financial accountability.



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  Ensure all required documentation is complete and compliant, including agreements, insurance, permits and invoicing.



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  Draft and manage short-term licences, vendor agreements and event-related contracts, ensuring timely execution and accuracy.



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  Track key milestones and deliverables across all agreements to ensure commitments are met.



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  Respond to and resolve operational issues related to events in a timely and professional manner.



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  Contribute to reporting and insights that support decision-making and continuous improvement.

Qualifications:

• 3–5 years of experience in events, activations or experiential marketing.


• Post-secondary education in marketing, events or a related field.


• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.


• Clear and professional communication skills, both written and verbal.


• Experience working with external partners, agencies or brands to deliver high-quality activations.


• Proficiency with Microsoft Office, Canva and Adobe Acrobat.


• Flexibility to work evenings and weekends as required for event delivery.

Would be an asset :  

• Experience working in a mixed-use development, retail destination or large-scale placemaking environment.


• Familiarity with commercial real estate and property operations.


• Experience with WordPress, Yardi or basic analytics tools.

$70,000 - $80,000 a year

Allied determines individual compensation by work location and other factors, including relevant experience, education and internal equity.  

Note: The listed salary range does not reflect total compensation and rewards. We encourage all qualified candidates to apply.  

This role is a current vacancy on the Allied team.  

Total Rewards* and the Employee Experience  

At Allied, total rewards are designed with the same perspective that shapes our operations. They are intended to support sustained contribution, creativity and a genuine sense of ownership in the work we do.  

In practice, this includes:  

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  Shared financial success and an ownership mindset  
  Eligible employees participate in performance-based bonus programs and a retirement savings program, with the option to invest in traditional funds or Allied units. This approach aligns individual effort with Allied’s long-term performance and reinforces a sense of ownership at every level of the organization.  

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  Intentional presence and time off
  In addition to vacation, employees receive six personal days and half-days before statutory holidays. Allied supports flexibility while maintaining a strong, in-person culture. This reflects how we collaborate most effectively and how we operate as a business.  

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  Health, wellbeing and support  
  Comprehensive, company-paid health benefits include vision and dental coverage, along with a healthcare spending account. An employee assistance program is available to provide confidential support when it is needed.  

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  Growth through leadership and exposure  
  Allied believes in leadership at every level. Employees are encouraged to contribute beyond the boundaries of their role, collaborate across disciplines and develop a broad understanding of the business. For those drawn to real estate, this includes uncommon exposure to how buildings, organizations and cities evolve through hands-on experience and shared responsibility.  

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  Professional development grounded in practice  
  Learning at Allied is both formal and experiential. Ongoing professional development and a mentorship program support growth through structured learning and day-to-day engagement with experienced colleagues across the organization.  

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  Purpose and connection beyond work
  Each year, employees are provided with a paid volunteer day to contribute time and effort to a cause that is personally meaningful to them, reflecting our belief that contribution extends beyond the workplace.  

If you are motivated by the role real estate plays in shaping cities and culture, and want your work to contribute to that effort, we encourage you to apply.  

More insight into life at Allied, including our ESG and EDI initiatives, can be found in our  annual ESG report .  

*Temporary or contract roles may not qualify for all the benefits listed, and some roles may follow a modified total rewards structure. We will confirm what benefits you qualify for during the recruitment process.  

We value human connection and experience. While Allied uses technology, including AI-enabled tools, to support administrative efficiency, all screening, assessment and hiring decisions are made by people.  

We are committed to hiring the most qualified candidates with a dedication towards supporting diversity, equity and inclusion across our organization. All qualified applicants will receive consideration for employment without regard to gender, ethnicity, origin, sexual orientation, disability and socioeconomic background. Diverse perspectives strengthen our organization and help us deliver better outcomes for our tenants, partners and communities. All qualified candidates are encouraged to apply.  

We strive to provide an accessible recruitment experience and welcome reasonable accommodation requests at any stage of the recruitment process. Please reach out to  [email protected]if support is needed.  

We look forward to receiving your application.  

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.