Senior Manager Purolator Brand Governance

Guide the future of Canada’s recognized Purolator brand in Mississauga through governance, reputation building, and creative consistency. This is office-based.As Senior Manager, Brand + Strategy, you will establish the frameworks that connect brand expression with customer experience and business priorities. Your scope includes brand architecture, international positioning, agency leadership, naming, standards, and enterprise communications. You will influence campaigns, partnerships, sponsorships, and experiences across customer, employee, and partner touchpoints.Key Responsibilities:
Lead Purolator’s long-term brand evolution and governanceDefine international positioning, priority markets, audiences, and channelsOversee visual identity, creative principles, standards, and messagingDevelop playbooks, approval processes, and activation guidelinesLead agency relationships and creative investment decisionsRequirements:
Bachelor’s degree in marketing, communications, business, commerce, or related fieldTen-plus years in brand strategy, brand management, or consultingExpertise in brand architecture, integration, portfolio, or naming strategyExperience managing brands, products, services, or acquired entitiesInternational brand or reputation-building experience is an assetUse brand governance, creative leadership, and international reputation expertise to advance Purolator’s distinctive market presence.
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