Territory Sales Representative

About Avenir Energy Ltd.

Avenir Energy Ltd. is one of Canada’s largest and fastest-growing propane distribution companies, with operations nationwide and a team of over 400 employees. We are a customer-focused, field-driven organization committed to safety, service, and operational excellence. Our goal is to become the propane distributor of choice across North America.

We offer a collaborative and performance-driven environment where employees are empowered to contribute and grow. As a full-time team member, you’ll benefit from:

• Comprehensive Benefits: Health, dental, paramedical, life insurance, and virtual healthcare
• Retirement Planning: RRSP and TFSA options with employer matching
• Work-Life Balance: Vacation, floater days, and flexible time-off programs
• Incentive Programs: Performance-based compensation tied to individual and company results

Position Summary

Reporting to the Regional Sales Manager, the Territory Sales Representative is responsible for driving revenue growth across Saskatchewan, with a strong focus on new business development. This role requires a proactive, field-based sales professional who can identify opportunities early, build relationships, and deliver tailored energy solutions across multiple industries.

The position is heavily focused on prospecting (approximately 80%), balanced with strategic account management (20%) to retain and grow existing customers.

Key Responsibilities

• Achieve sales and margin targets across commercial, agricultural, and residential markets
• Identify and pursue new business opportunities, including construction projects, agricultural operations, and industrial applications
• Proactively engage prospects ahead of project awards by maintaining strong awareness of market activity in Saskatoon, Regina, and surrounding areas
• Develop and execute strategic sales plans, including target identification, proposal development, and closing activities
• Build and maintain strong customer relationships through consistent follow-up and solution-based selling
• Collaborate with operations and internal teams to deliver timely, accurate, and effective customer solutions
• Track performance through sales reporting, pipeline management, and margin analysis
• Maintain knowledge of propane applications, safety standards, and regulatory requirements
• Complete administrative responsibilities including CRM updates, expense reporting, and sales documentation
• Travel throughout the province, including occasional overnight stays

Qualifications And Skills

• Minimum 3 years of outside sales experience, preferably within construction, agriculture, energy, mining, or oilfield sectors
• Strong understanding of the Saskatchewan market (particularly Saskatoon and Regina), with the ability to identify upcoming projects and proactively pursue opportunities ahead of project awards
• Proven success in prospecting, cold calling, and closing new business, with the ability to build and maintain relationships across commercial sectors including construction, agriculture, and industrial applications
• Working technical knowledge of propane and its applications, with the ability to apply this expertise in solution-based selling
• Experience managing a diverse portfolio across multiple lines of business, adapting sales strategies to meet varying customer needs (including applications such as crop drying and construction heating)
• Proficiency with CRM systems to effectively manage sales activities, maintain pipelines, and support ongoing customer relationship management
• Ability to develop and execute strategic sales plans, including identifying target customers, delivering tailored proposals, and consistently closing opportunities
• Strong business judgment with the ability to handle objections, negotiate effectively, and provide clear, practical solutions
• Highly organized with strong time management skills, capable of balancing prospecting, account management, and administrative responsibilities
• Proven ability to collaborate cross-functionally with operations, service, and support teams to deliver seamless customer solutions from proposal through execution
• Self-motivated with the ability to work independently in a field-based environment
• Valid Class 5 driver’s license with a clean abstract

Our Commitment

Avenir Energy is committed to providing an inclusive and accessible hiring process. Accommodations are available upon request at any stage.

By applying, you acknowledge that third-party systems, including AI-based tools, may be used in the recruitment process. Employment offers are contingent upon successful completion of background checks, as required for the role.

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