B2b Email Marketing Specialist

Drive dealer engagement at WoodPlank through email marketing and campaign strategy in a results-driven B2B marketing role. Own initiatives supporting growth across North America.As a B2B Growth Marketing Specialist, you will manage email marketing, content strategy, copywriting, and promotional campaigns. Your work will help dealers promote and sell premium exterior cladding, interior wall products, and architectural solutions. You will coordinate with Sales and Design while improving measurable marketing results.Key Responsibilities:
Develop newsletters, product announcements, and promotional email campaignsWrite email copy, subject lines, and calls to actionOptimize automated dealer onboarding and reactivation email flowsSegment audiences and analyze campaign performanceCreate educational dealer marketing resources and contentRequirements:
Three to five plus years in B2B or digital marketingUnderstanding of email marketing, content strategy, and customer engagementStrong copywriting and communication skillsComfort using AI tools for research and content developmentFamiliarity with Klaviyo and HubSpotApply email strategy, compelling copywriting, segmentation, and campaign analysis to strengthen WoodPlank’s dealer marketing.
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