Director Of Ppc And Seo

Lead PPC and SEO strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa. Own department performance, budgets, and client outcomes.As Director of Search Marketing, you manage the PPC strategist and SEO strategist while setting the department’s quality standards. You guide channel strategy, assess Google Ads, GA4, Search Console, Meta, and Microsoft Ads work, and direct account escalations. This is a management seat, not a campaign-building individual contributor role.Key Responsibilities:
Lead PPC and SEO strategists through reviews and developmentSet standards for audits, reporting, and quality checksOwn client results and reporting accuracy across channelsDiagnose at-risk accounts and direct corrective workSet channel strategy, budgets, sales commitments, and hiring plansRequirements:
Seven-plus years across paid media and SEOManagement experience owning reviews and performance decisionsAgency experience carrying many accounts simultaneouslyWorking depth across Google Ads, GA4, and search platformsExperience turning around an account and explaining resultsBring search leadership, multi-channel judgment, and client-facing accountability to Blacksmith Agency’s remote marketing department.
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