Director, Social & Influencer

AgencyWeber Shandwick
Job FunctionMedia
Job SubfunctionEarned Media
Job DescriptionDo you live culture? Are you embedded in travel, retail, lifestyle, technology, fashion and beauty, food, or internet communities?
We’re seeking an experienced Director of Social + Influencer Strategy. Your authenticity will shape every decision—from campaign concepts to influencer selection, priority social channels to copy. At the intersection of creative, strategy, storytelling, and production, your lifestyle IS your qualification.
This is a subject‑matter expert role combining strategic planning, hands‑on campaign management, and thought leadership across our agency. You’ll partner with account leadership to build integrated strategies that drive measurable results and advance our capabilities in the social and influencer space.
KEY RESPONSIBILITIESStrategy + Planning
Develop integrated social and influencer strategies for diverse clients across multiple sectors, translating business objectives into data‑driven recommendations
Conduct competitive and audience insights analysis to inform creator selection, platform strategy, and content approaches
Build strategic frameworks for paid vs. earned influencer activation, balancing reach, engagement, and authenticity
Lead quarterly strategy reviews and optimize tactics based on performance data and emerging trends
Execution & Campaign Management
Oversee end‑to‑end campaign execution, from creator briefing and content development through performance reporting and optimization
Manage influencer relationships, vetting, contracting, and ongoing partnership optimization
Direct content strategy across owned social channels, ensuring brand consistency and audience resonance
Build and maintain media and influencer databases;
nurture key relationships for future opportunities
Client & Stakeholder Management
Serve as primary strategic advisor to account teams and clients on social and influencer opportunities
Present insights, recommendations, and campaign results to senior stakeholders;
articulate business impact and ROI
Translate client briefs into strategic recommendations and creative briefs for execution teams
Identify proactive and expansion opportunities within existing accounts
Subject Matter Expertise
Stay current on social media trends, platform updates, influencer landscape shifts, and best practices
Share knowledge across the agency through workshops, internal training, and thought leadership
Contribute to new business pitches, case studies, and award submissions
Build proprietary tools, methodologies, or frameworks that strengthen our social and influencer capabilities
KEY QUALIFICATIONS
8+ years of agency experience in social media strategy, influencer marketing, or integrated communications, preferably within an agency environment
Proven track record developing and executing successful influencer and social campaigns for major brands across multiple categories
Deep knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) and influencer ecosystem dynamics
Strong analytical skills—ability to interpret data, identify trends, and recommend optimization
Excellent written and verbal communication;
ability to present complex strategies simply
Project management skills;
experience managing multiple clients/campaigns simultaneously
Experience building and managing relationships with creators (including strong negotiation skills), media, clients, agencies and other partners
Strategic thinking with ability to balance creative vision and measurable results
Familiarity with a broad set of social media and influencer analytics tools
Detail‑oriented, multi‑tasker with excellent time‑management skills
Experience leading a team is an asset
Bonus : you have experience in the B2B and LinkedIn influencer space
WHAT WE OFFER
Leadership opportunity in a growing practice
Exposure to high‑profile, diverse accounts across multiple sectors
Collaborative, creative culture with access to integrated capabilities
Professional development and thought leadership opportunities
Competitive compensation and benefits package
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Salary Range: $95,000 - $130,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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