Marketing Specialist

Company DescriptionRateMyTWU is a professor rating and academic degree planning platform created specifically for students at Trinity Western University. It addresses the limited coverage of TWU faculty on general review sites by offering a dedicated space for honest, structured feedback on academic experiences. The platform spans over 50 departments, 550+ professors, and 1,350+ courses, helping students evaluate grading fairness, workload, teaching quality, office hours, and exam formats before registration. In addition to reviews, RateMyTWU provides tools such as professor comparison and a personal degree tracker to support long‑term academic planning. Built by TWU students for TWU students, RateMyTWU aims to make course and professor selection more transparent and informed across the university community.
Role DescriptionThe Marketing Specialist is a full‑time, on‑site role based in Vancouver, BC. This position is responsible for planning and executing marketing campaigns that increase awareness and usage of RateMyTWU among TWU students and the broader university community. Day‑to‑day tasks include conducting market research, developing and refining marketing strategies, creating content for digital and campus channels, and coordinating promotional events and partnerships. The Marketing Specialist will collaborate closely with product and student engagement teams, monitor campaign performance, and adjust tactics based on data and feedback. The role also involves maintaining consistent brand messaging, supporting outreach to student organizations, and ensuring responsive communication with users.
Qualifications
Candidates should possess strong Communication skills, including clear writing, presentation, and collaboration across diverse stakeholders.
Candidates should possess Market Research skills, including data collection, survey design, and insight generation to inform campaigns.
Candidates should possess Sales and Customer Service skills to support outreach, user acquisition, and positive interactions with the TWU community.
Candidates should possess Marketing Strategy skills, including campaign planning, channel selection, and performance analysis.
Experience with digital marketing tools (social media, email marketing, analytics platforms) is highly beneficial.
Ability to work independently, manage multiple projects, and prioritize tasks in a fast‑paced environment.
Familiarity with higher education or student‑focused platforms is an asset;
prior experience in campus or community engagement is preferred.
Post‑secondary education in Marketing, Communications, Business, or a related field, or equivalent combination of training and experience.
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