Senior Marketing Specialist

Our client is a well-established Canadian manufacturer and distributor of building products, selling through a national dealer network and major retail accounts. They are looking for a hands-on, creative marketer to be their in-house marketing resource and own day-to-day execution across several brands, serving both professional (B2B) and consumer (B2C) customers.
Key ResponsibilitiesE-commerce and Website
Manage and update the company’s Shopify store, including product listings, descriptions, specifications, images, pricing information and ongoing improvements
Maintain the company websites: content, landing pages, blog posts, design updates and troubleshooting, working with external technical support when needed
Keep product listings accurate and consistent on retail partners’ websites
Organize and maintain digital assets (product images, documents, spec sheets, brand files) so teams and partners can find what they need
Creative Design and Marketing Materials
Design and produce digital and print materials from concept to final production: sell sheets, catalogues, brochures, packaging and labels, point-of-purchase displays, sales presentations and dealer support materials
Create trade show graphics, signage and promotional assets
Produce email campaigns, newsletters and customer communications
Support product launches and promotions with polished, on-brand materials
Content and Social Media
Create LinkedIn content including graphics, photography, product announcements, company news and industry updates
Adapt messaging for different audiences: contractors, distributors, retailers and end consumers
Keep brand voice and visual identity consistent across all channels
Project Management and Agency Coordination
Own marketing projects from idea to delivery, with minimal direction
Build and maintain marketing calendars, campaign schedules and timelines
Coordinate with external agencies, designers, printers and other suppliers
Work closely with sales and management to understand needs and deliver quickly
What You Bring
Approximately 5 to 7 years of hands-on, broad marketing experience, currently working in a similar in-house role
Shopify experience (or a comparable e-commerce platform), including product listing management and digital asset organization
Strong graphic design skills with Adobe Creative Suite and/or Canva
Experience managing website content on a CMS
Strong copywriting, editing and proofreading
Experience producing print and digital materials from concept through production
Proven ability to create engaging LinkedIn content
Practical experience using AI tools in marketing work
Strong project management and organization;
comfortable juggling multiple brands and priorities
Excellent communication skills and a collaborative style with internal teams and outside partners
An asset: experience in B2B marketing, distribution, manufacturing or building materials;
marketing to both business customers and consumers;
experience with dealer or retail channel marketing
What’s Offered
Salary range of $70,000 to $85,000, plus annual bonus
Benefits package
Three weeks of vacation
Hybrid schedule: four days in office
Opportunity to make a visible impact on a growing set of brands
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