Innovative Growth Marketer For Calico

Step up your marketing game as Calico's first Growth Marketer in a hybrid role based in Toronto. Unleash creative strategies and transform the apparel manufacturing market.
In this pioneering role, you are Calico's first marketing hire, responsible for redefining how we engage with industry operators. You will take charge of developing an innovative pipeline while utilizing a mix of outbound marketing, content creation, and partnership development. This role demands scrappy problem-solving and the ability to engage an audience that has yet to be marketed to effectively.
Key Responsibilities: - Create targeted outbound marketing campaigns from scratch - Drive content and social media strategies for customer engagement - Test various marketing techniques and optimize for success - Build unique and memorable brand experiences at trade shows - Analyze data to refine marketing strategies and approaches
Requirements: - Minimum 5 years of marketing experience - Proven track record in launching campaigns or projects - Strong understanding of B2B marketing in the apparel sector - Familiarity with tools like Unify for funnel instrumentation - Ability to work in a fast-paced, creative environment
Lead marketing transformation at Calico, building strategies that resonate with apparel brands and drive real conversations.#J-18808-Ljbffr