Growth Marketing Specialist

Position SummaryFitness World is looking for a Growth Marketing Specialist to own the full-funnel consumer journey — from first touch through conversion and into member lifecycle. This role sits at the intersection of automation, campaign execution, and data: you'll build and optimize the systems that turn leads into members and members into advocates, across our 18 clubs. You'll work inside our CRM stack (Klaviyo, ABC Ignite, Trainerize) to design lead nurture flows, write, design and execute campaigns, and connect marketing activity to real club-level performance.
Richmond, BC
MARKETING
Full-time
Aug 05, 2026
Yearly: $60000 - $70000
Key ResponsibilitiesLifecycle & Automation
Own and optimize automated email and SMS journeys across all lifecycle stages — lead nurture, enrollment offers, flash sales, onboarding, retention
Build and deploy campaigns in Ignite Sales and Klaviyo, and map how they hand off to each other
Troubleshoot and connect systems that don't talk to each other natively — using tools like Zapier to bridge gaps (e.G., Gravity Forms → Klaviyo → Ignite Sales)
Continuously test and refine messaging, timing, and segmentation based on performance data
Copywriting & Creativity
Own the brand voice across the funnel and write copy that inspires action, not just informs
Write email, SMS, and landing page copy that adapts by lead stage and segment without losing a consistent voice
Continuously push the boundaries — test new language, hooks, and formats to find what actually moves people at each stage of the journey
Website & Digital Presence
Partner with external digital marketing and web development teams on conversion optimization and site maintenance
Support FW mobile app content (challenges, perks, member communications)
Local Marketing & Launch Support
Support new club presale and launch sequences end-to-end (landing pages, nurture, referral mechanics, launch-day execution)
Build toolkits and rollout materials to support local club marketing efforts
AI & Tooling
Explore and pilot AI tools to speed up campaign build, copy drafting, and reporting
Recommend where AI can remove manual steps in our automation or content workflows, and help implement it
Stay current on AI marketing tools relevant to CRM, lifecycle, and content work
Reporting & Insights
Analyze funnel and campaign performance (conversion by stage, SMS/email performance, closing ratios) and catch data integrity issues before they mislead decisions
Maintain performance reporting and turn it into recommendations, not just numbers
Track competitive and industry trends
QualificationsMust-Have
2–4+ years in growth, lifecycle, or performance marketing with hands-on CRM/automation ownership (Klaviyo, HubSpot, or similar)
Comfort working across multiple systems that require manual reconciliation — you like finding where data breaks and fixing it
Strong analytical instincts — you can read a conversion funnel and know which number is misleading you
Excellent, precise written communication
Bias toward execution: you'd rather ship the automation than write another strategy deck about it
Nice-to-Have
Experience with fitness, membership, subscription, or multi-location retail businesses
Zapier or similar integration tool experience
Comfort analyzing dashboards and campaign data at a granular level
Valid Class 5 driver's license and willingness to travel to club locations
Why Join Fitness World?
Work with a passionate, innovative team where your creativity makes a visible impact every day
See your designs live across gyms, digital platforms, and major campaigns that inspire healthier living
Enjoy opportunities to grow your skills in design, marketing, and beyond
Be part of a local brand that’s evolving and expanding—your work helps shape the future of Fitness World
Our Perks
Competitive compensation
Group benefits (dental, extended health & travel)
Complimentary membership to all locations (16 & growing) for you and one other
Discounted personal training, supplements and retail clothing
Collaborative open office
Our Values
Passionate: We put our all into everything we do & empower each other to be our best selves every day.
Inclusive: We welcome everyone to be part of our world & pride ourselves in being a community for all.
Fun: We laugh, smile, & enthusiastically have a good time, all the time.
Community: We work, sweat & give back together, creating connected communities inside & out
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