Growth Marketing Specialist

About TLN
The Learning Network (TLN) helps organizations unlock growth and elevate performance through proprietary eLearning platforms, custom learning solutions, and strategic training services.
For over 25 years, we’ve partnered with clients across industries to deliver innovative, measurable, and impactful learning experiences. By combining technology, expert-led services, and tailored strategies, we create scalable solutions that make a real difference for teams and businesses alike.

Role Description
This isn’t a fully built marketing engine – it’s an opportunity to create one. 
We’re looking for someone who’s comfortable starting from a blank slate, building momentum quickly, and figuring out what drives results through action.  That could mean launching LinkedIn outreach, reconnecting with existing contacts, or running simple email campaigns and then iterating based on what works.
You won’t be handed a rigid playbook or large ad budgets.  Instead, you’ll be expected to make smart bets, test quickly, and build on what works.  This isn’t about random experimentation, it’s about applying judgement, learning fast, and improving continuously.
This is a hands-on role for someone who prefers getting work live over perfecting plans, and who is motivated by solving real problems, not building slide decks.
There is strong leadership support, but day to day, you’ll own the function, driving activity, learning from results and shaping how growth marketing is done here.
We’re not looking for someone to “support marketing”, we’re looking for someone to build and drive it.

What You’ll Do
Demand & Lead Generation

• Generate inbound and outbound-assisted leads for software and services
• Launch simple, effective campaigns quickly – no long planning cycles
• Test channels, double down on what works, and drop what doesn’t

Campaign Execution (Hands-On)

• Launch direct outreach across LinkedIn, email, and existing networks
• Get campaigns live quickly – even if they’re simple – and improve over time
• Own messaging, targeting, follow-ups, and iteration

Sales-Aligned Campaigns / ABM-Lite

• Partner closely with sales on priority accounts
• Support targeted outreach and engagement strategies
• Align messaging and timing to drive real conversations and pipeline

Measurement & Reporting

• Track lead volume, quality, and sales acceptance
• Report clearly on what’s working, what isn’t and adjust quickly
• Focus on pipeline impact – not vanity metrics

Collaboration & Execution

• Own outcomes end-to-end – from idea to execution to results
• Work resourcefully, using contractors when needed (and approved)
• Make progress without waiting for perfect resources or conditions

What We’re Looking For
Required

• 2+ years of experience in growth, demand generation, or B2B marketing
• Experience supporting or executing lead generation campaigns with measurable results
• Hands-on experience launching and running campaigns (e.g., email, LinkedIn, outreach)
• Power user of AI tools using them to accelerate execution, improve messaging and test ideas rapidly
• Comfortable working in an evolving environment without a fixed playbook
• Resourceful and proactive - able to move ideas forward with limited structure or budget
• Good instincts for testing ideas, learning quickly, and improving performance over time
• Takes ownership of work and follows through on execution
• Strong communication skills and a data-informed mindset
• Must currently reside in Canada or the USA

Nice to Have

• Experience with ABM or targeted account campaigns
• Familiarity with CRM or marketing tools (e.g. Salesforce, HubSpot)
• Background in B2B, SaaS, services, or learning/education

What Success Looks Like

• Campaigns and outreach initiatives are launched quickly and consistently
• Increasing engagement and early traction across channels (e.g., LinkedIn, email)
• A growing understanding of what messaging, channels, and approaches drive results
• Steady improvement in lead quality and conversion over time
• Clear visibility into what’s working, with regular adjustments based on results
• Momentum built toward a more structured and repeatable growth approach

Why this Role

• Own growth – direct impact on pipeline and revenue
• Build something from the ground up
• High autonomy with leadership support when needed
• Opportunity to grow with us as function scales

What We Offer

• Competitive salary: $60,000 - $75,000 CAD
• Remote-First Culture: Work from home with flexible daily hours
• Flexible Vacation: Take the time you need to recharge
• Comprehensive Health Plan: Full medical benefits starting within your first 3 months
• Healthcare Spending Account (HCSA): Extra tax-free dollars for your unique wellness needs
• Employee Assistance Program (EAP): Confidential 24/7 mental health and wellness support
• Stay Connected: $100 monthly stipend ($1200/year) for your phone and internet bills