Marketing Manager - Sales & Partner Enablement

About CWS

Cybersecurity has no shortage of billion dollar vendors. But it has a real shortage of teams that actually deliver the work behind them. CWS was built to fill that gap in the market. We're a young, but fast growing Montreal-based company built on a clear strategy: give resellers, distributors and technology vendors, some of the largest in the industry, the delivery bench they can't justify building in house. We still don't have much brand recognition outside of our network, but what we do have is something much harder to earn: partners who keep coming back.

Now we're building what comes next. Corova, our services delivery platform, takes everything we've learned running a channel delivery business and turns it into something partners can tap into directly. It's early. Most of what it becomes hasn't been decided yet.

We're hiring a marketer who can write, really write, about cybersecurity, and who wants to build the content behind a platform launch rather than inherit someone else's. Content is the priority, and it comes first. You'll own the material that makes Corova and our security programs legible to the market, then help put it to work through the outbound motion sales leadership runs.

What you will own

Sales and partner content

• The content sellers and partners use every day: sales sheets, one pagers, technical briefs, decks, battlecards and email templates.
• Partner enablement kits that give each partner what they need to introduce and sell CWS, with CWS named as the delivery team.
• Case studies drawn from delivered engagements that a CISO, a channel VP and a reseller AE all find credible.
• Proposal, assessment readout and follow up templates that help sales turn a finished assessment into the next project.
• A content library that is organized, versioned and easy for sales and partners to find what they need.

Workshops, webinars and events

• Workshops, lunch and learns and webinars, including sessions co-hosted with partners and technology vendors.
• Events end to end: roundtables, partner events and conference presence, from the invite list to the run of show.
• The follow up that turns attendees into meetings and pipeline.

Corova Content

• Product content, user guides, onboarding and training material, feature explainers and release notes.
• A consistent voice for CWS and Corova across the site, LinkedIn and partner channels.

Campaigns and pipeline

• Campaigns, landing pages and email nurture that support the growth plan leadership sets.

• CRM lists, partner and campaign source tracking, and reporting that shows which content and events create pipeline.

Growing the engine: Medium term

• A larger events calendar, outbound sequences at scale and a deeper content library as the partner program grows.

What you bring

• 3 to 5 years in B2B marketing , ideally SaaS, tech or cybersecurity.
• Exceptional writing. The most important qualification here. You write clearly about technical security topics for a technical audience. Writing samples are part of the application.
• Sales and partner enablement. You have built the content sellers use, and you know what makes a rep or a partner reach for it in a live deal.
• Workshops, webinars and events. You have run them from planning to follow up, and you can show what they produced.
• Hands on CRM and marketing automation in HubSpot, Salesforce or Marketo. You build the lists, workflows and reporting yourself.
• Familiarity with partner and channel ecosystems such as VARs, distributors, MSPs, ISVs and advisors, and an understanding that our partners are both customer and distribution.
• Enterprise and mid market experience , with a grasp of long multi stakeholder buying cycles.
• A builder's instinct and a bias for speed. You would rather ship a first version this week than a perfect one next quarter, and you work well from a plan leadership sets.
• A bachelor's degree in business, marketing, communications, journalism, English or a related writing focused field, or a technical degree with strong writing.

Bonus Points

• Existing fluency in cybersecurity or adjacent infrastructure.
• Building training content and structuring a content library from the ground up.
• Co-marketing with technology vendors or channel distributors.
• Outbound tooling such as Clay, Apollo, Outreach or Salesloft.
• Design fluency in Figma or Canva.
• Bilingual English and French.