B2b Demand Generation Lead

Build qualified pipeline at Botpress through ABM and multi-channel demand generation. Lead experimentation for larger accounts, including enterprise, in a sales-led motion.As Demand Generation Lead, you will make Botpress’s sales-led acquisition repeatable. You will create demand for target accounts through events, paid media, direct mail, gifting, outbound inputs, and account-based marketing. The role combines strategic judgment with hands-on execution across channels.Key Responsibilities:
Lead invite-only events and conference-adjacent experiencesBuild ABM plays for named accountsManage paid media on a small budgetOwn targeting, segments, messaging, and outbound contentDirect the acquisition experiment portfolio and vendorsRequirements:
Curiosity and ability to form strategic points of viewHigh follow-through and consistent executionAbility to delegate effectively to agencies and teammatesDeep expertise in one channel and flexibility across othersStrong use of AI in thinking, processes, and agentsShape Botpress demand generation through ABM, events, paid media, outbound, and disciplined acquisition experimentation for target accounts.
#J-18808-Ljbffr