Director Of B2b Demand Generation

Lead global B2B demand generation from Canada, combining performance marketing and pipeline strategy in a remote-friendly environment. Shape predictable growth across PLG and sales-led motions.As Director of Demand Generation, you will report to the Chief Marketing Officer and connect performance marketing, content, lifecycle, brand, and product initiatives. You will oversee paid media, SEO, ABM, field marketing, and funnel optimization. The work spans startups, scale-ups, mid-market, and enterprise customers.Key Responsibilities:
Own global demand generation across PLG and sales-led motionsDrive pipeline through paid media, SEO, ABM, and lifecycle marketingDesign campaigns across customer segments and buying journeysMeasure attribution from signups through PQLs, SQLs, and revenueRecruit, coach, and develop channel and operations specialistsRequirements:
At least eight years of B2B marketing experienceThree or more years leading pipeline generation at Director levelExpertise across paid media, SEO, ABM, lifecycle, and web conversionUnderstanding of PLG and sales-led go-to-market modelsExperience measuring CAC, pipeline velocity, LTV, and attributionBring strategic B2B demand leadership, analytical discipline, and team development expertise to measurable global pipeline growth.
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