Lifecycle Marketing Lead

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

This position is for an existing vacancy.

Roofr is seeking a Lifecycle Marketing Lead to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue. This is a highly hands-on role: you’re comfortable owning the build and execution, not just the strategy. As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, sales sequences, and nurture drip flows, supporting contractors at every stage of their journey with Roofr. You’ll work cross-functionally with Revenue, Content, Product Marketing, Data and Growth teams to ensure campaigns are deeply segmented, data-driven, and tied to key business outcomes. What You’ll Get to Do:

• Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers.
• Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
• Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time.
• Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
• Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization.
• Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations.

What You’ll Bring to the Role:

• 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
• Demonstrated success building, launching, and optimizing cross-channel customer journeys. You’re comfortable owning the build, not just the design.
• Experience supporting both PLG and sales-assisted growth motions, from activation sequences and usage-based triggers to expansion, upsell, churn prevention, and retention programs that support a fast-moving sales funnel.
• Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
• Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation, including designing, running, and interpreting your own lifecycle tests.
• Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies.
• Excellent communication and collaboration skills to drive alignment across teams.
• Proven use of AI tools in your day-to-day workflow, across content creation, campaign analysis, and optimization, to move faster, iterate more, and surface insights.

Bonus Points (Optional):

• HubSpot Marketing Certification.
• Basic knowledge of HTML for email building and troubleshooting.
• Familiarity with predictive modeling concepts such as churn scoring, propensity to buy, LTV segmentation, and how to activate those signals in lifecycle campaigns.
• Experience working with data teams to pipe product usage and behavioral data into marketing tools (e.g., HubSpot) for segmentation, automation, and reporting.
• Familiarity with the SMB customer journey, the nuances of high-volume, fast-moving sales funnels, and how lifecycle marketing contributes to pipeline and expansion revenue.

Compensation Range: $110,000.00 - $120,000.00 base CAD

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact.

What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

️ Vacation/Paid Time Off:

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• RRSP/401k match
• Generous Parental Leave policy

Perks:

• We host an annual company retreat with great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!

AI Notice

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users ). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️

⚠️ Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page:

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Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.