Integrated Marketing Manager

About Ancestry
About Ancestry: When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives.Over the past 40 years, we've built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity. Together, we work every day to foster a work environment that’s inclusive as well as diverse, and where our people can be themselves.Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.Fixed-Term Contract – Maternity Cover (12 months)
About the Role
We are looking for a well-rounded and results-driven Senior Integrated Marketing Manager to join our marketing team on a 12-month contract to cover maternity leave. In this role, you will lead the execution of integrated marketing activities in Canada, overseeing both performance media, in collaboration with the Performance Marketing Manager, and brand and upper-funnel marketing initiatives. You will play a key role in ensuring our marketing strategy delivers a consistent customer experience across the full customer journey, from brand awareness and consideration through to conversion and acquisition. Working closely with internal teams, external agencies and international stakeholders, you will combine strategic thinking with hands-on execution, using data and insights to drive results, challenge traditional approaches and identify new opportunities for growth.What You Will Do
Lead integrated campaigns in Canada, aligning brand and performance marketing activities across the full customer journey.Oversee external media and creative agencies, challenging recommendations and identifying opportunities to improve campaign effectiveness.Monitor marketing KPIs, use data and insights to optimise campaigns, and drive a test-and-learn approach.Manage marketing budgets and ensure campaigns are delivered on time and against agreed objectives.Work closely with stakeholders across Canada, the UK and the US to align local activities with global marketing strategies.Who You Are
8+ years of experience in marketing, with a strong background in integrated marketing, media strategy and campaign execution.Proven experience managing external media agencies and cross-functional stakeholders.Strong understanding of both brand-building and performance marketing, with the ability to connect activities across the full customer journey.Experience using data, analytics and marketing KPIs to evaluate performance and inform decisions.A test-and-learn mindset, with the ability to challenge existing approaches and identify new opportunities for growth.Excellent project management, organisational and communication skills.Experience working in a global or matrixed organisation, managing stakeholders across different markets and time zones.Ability to work independently, adapt to changing priorities and balance strategic thinking with hands-on delivery.Experience can be either agency-side or client-side, provided you have the ability to manage agency relationships and deliver effective marketing campaigns.Experience in a subscription-based business, e-commerce or loyalty programmes would be an advantage.Familiarity with the genealogy or DNA testing industry is welcome but not essential.A bachelor's degree is required.Working Arrangements
Working ArrangementsThis is a 12-month fixed-term contract to cover maternity leave. The role offers remote working with occasional office attendance. As the position involves collaboration with stakeholders in the UK and US, flexibility to attend occasional meetings outside standard working hours will be required.Additional Information
Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities. All job offers are contingent on a background check screen that complies with applicable law. For candidates who live in San Francisco, CA, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.Let's write the next chapter of history together. Our employees are fueled by our inquisitive nature and united by our shared commitment to help people discover, craft, and connect their family history. Whether you're a natural problem solver, a strategic builder, an inspired creative, or something in between—we invite you to share your story and join us in making history.
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