Senior Paid Media Marketing Specialist

Lead paid search and paid social performance for BDO Canada LLP in Toronto through blended office, client-site, and virtual work. Apply deep digital marketing expertise to measurable campaigns and growth.As Senior Digital Marketing Specialist, Growth & Digital Performance, you will manage acquisition and conversion initiatives. The full-time individual contributor role covers Google Analytics 4, Google Tag Manager, SEO, AEO, dashboards, and landing-page optimization. You will report to the Digital Manager and coordinate digital deliverables with stakeholders.Key Responsibilities:
Manage paid search and paid social campaignsAnalyze funnel performance and identify actionable trendsPlan briefs, timelines, approvals, and measurement requirementsSupport landing-page optimization, experimentation, and A/B testingReport performance through dashboards and data visualizationRequirements:
Five to seven or more years in related digital marketingHands-on paid search and paid social experienceStrong Google Analytics 4 knowledgePractical Google Tag Manager experienceExperience with SEO and conversion optimizationBring paid media, analytics, and optimization expertise to BDO Canada LLP’s Toronto digital performance team.
#J-18808-Ljbffr