Ads Manager (Meta, YouTube, TikTok)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Ads Manager (Meta, YouTube, TikTok) based in Canada. As an Ads Manager, you will take ownership of paid advertising campaigns for a growing finance-focused podcast featuring successful traders, investors, and industry experts. Your mission will be to expand the podcast's audience while generating measurable revenue through premium content and partner offers. You will plan, launch, optimize, and scale campaigns across Meta, YouTube, Google, and TikTok. Using a steady flow of weekly episodes, trailers, and short-form videos, you will develop engaging advertising strategies that attract relevant audiences. You will also implement reliable tracking systems and report on campaign performance, conversions, and revenue. This fully remote freelance opportunity offers significant autonomy and performance-based earning potential. Accountabilities You will manage paid acquisition activities from strategy and campaign setup through optimization and performance reporting, focusing on audience growth and commercial results. Your responsibilities will include: - Develop, launch, and manage paid advertising campaigns across Meta platforms (Facebook and Instagram), YouTube/Google Ads, and TikTok. - Drive podcast growth by increasing YouTube and Spotify subscriptions, episode views, and newsletter registrations. - Generate revenue through campaigns promoting premium financial research dossiers and partner offers, including brokerage accounts, financial accounts, and investment tools. - Develop and test different audience segments, creative formats, advertising messages, and budget allocations. - Monitor campaign performance and pause, adjust, or scale campaigns based on measurable results. - Leverage weekly podcast episodes, short-form videos, trailers, and clips to create compelling advertising campaigns. - Set up and maintain accurate tracking systems to measure campaign performance, conversions, and revenue attribution.

- Optimize campaigns against key performance indicators, including cost per subscriber, cost per lead, conversion rates, and return on ad spend (ROAS). - Start with smaller test budgets and scale successful campaigns toward an anticipated monthly advertising budget of approximately €4,000 once agreed performance targets are achieved. - Provide concise monthly performance reports covering advertising costs, audience growth, subscriptions, conversions, and generated revenue. - Work directly with the podcast host to align advertising strategies with audience and business objectives. Requirements The ideal candidate will have proven experience managing performance-driven advertising campaigns, strong platform expertise, and the ability to demonstrate measurable business results. Required qualifications include: - Demonstrated experience planning, launching, and optimizing paid advertising campaigns with measurable outcomes. - Proven expertise in at least two of the following advertising platforms: - Meta Ads (Facebook and Instagram). - Google Ads and YouTube Ads. - TikTok Ads. - Ability to provide concrete campaign performance data, including cost per subscriber, cost per lead, conversion rates, and ROAS. - Strong understanding of audience targeting, creative testing, budget optimization, conversion tracking, and campaign attribution. - Knowledge of advertising policies and platform-specific requirements for financial services and investment-related promotions. - Ability to connect advertising performance with business outcomes, including audience acquisition, newsletter growth, and revenue generation. - Fluent German language skills, both written and spoken. - Interest in financial markets, investing, or trading is an advantage.