Marketing Analytics Engagement Analyst

Analyze marketing performance and student engagement at EKU’s Richmond Campus using CRM reporting and data visualization. Some evenings and weekends are required.The Marketing and Engagement Analyst supports data-driven recruitment and engagement decisions at Eastern Kentucky University. This full-time position evaluates campaign performance, audience behavior, conversion trends, and outreach effectiveness. The work informs enrollment, retention, and student success initiatives through analytics and research.Key Responsibilities:
Analyze digital, CRM, email, social media, and advertising metricsDevelop dashboards and reports using Slate and Google AnalyticsResearch prospective student behaviors and higher education marketing trendsCreate audience segments, personas, and targeted engagement strategiesRecommend campaign refinements using testing and real-time analyticsRequirements:
Bachelor’s degree in analytics, marketing, business, communications, or related fieldMinimum two years’ marketing analytics or digital engagement experienceExperience with Technolutions Slate or similar CRM platforms preferredStrong data visualization and performance tracking backgroundPredictive analytics experience and a master’s degree preferredApply marketing analytics, CRM reporting, and engagement measurement to strengthen EKU recruitment and student success initiatives.
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