Senior Manager, Social, Influence, & Brand Experience

Senior Manager, Social, Influence, & Brand Experience Overview Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America. Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com. Job Summary: We are looking for an energetic brand leader ready to help unlock exponential growth by tightening our brand attitude, elevating cultural relevance, and confidently shaking up the status quo. This role is for a refined tastemaker with strong creative conviction and commercial discipline—someone who knows how to move fast, lead boldly, and scale impact across owned social, influence, PR, affiliate marketing, and brand experiences. Main Responsibilities:

• Lead the yearly and quarterly strategy across Social (Owned), Influence, PR, Affiliate, and Brand Activations;
• Act as the owner of brand heat, with primary accountability for brand awareness and engagement as core success metrics;
• Help define and execute Dynamite’s 2026 brand evolution, ensuring a sharper, more magnetic, and culturally relevant point of view;
• Bring high energy and momentum, challenging the status quo while elevating brand standards;
• Lead and develop a team, fostering accountability and creative excellence;
• Own the influence pyramid, creator onboarding, approvals, and paid partnership strategy and negotiations;
• Create monthly brand moments (IRL and digital) designed to drive measurable awareness, engagement, and conversation;
• Build and manage high-level media, creator, agency, and vendor relationships;
• Drive cross-functional alignment across Brand, Creative, Digital, E-commerce, Retail, and Merchandising;
• Oversee budgets, KPIs, and executive reporting, ensuring that creative impact translates into business results.

Qualifications:

• 5–10 years of experience in Influence Marketing, ideally with a social or influencer agency background, or within fashion, beauty, or lifestyle brands;
• Strong knowledge of influence tracking platforms such as Traackr, CreatorIQ, or Dash Hudson (experience is an asset);
• Working knowledge of affiliate marketing platforms such as LTK and ShopMy (experience is an asset);
• A proven people leader with the ability to inspire, challenge, and elevate teams;
• A strategic, culturally fluent thinker with a strong point of view on creators, media, and brand storytelling;
• Comfortable owning outcomes, presenting to executives, and leading through ambiguity.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People. Our promise… No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity. Candidates that are retained will be called for an interview.

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