Sports Sponsorship Activation Manager

Drive sponsorship activations for the Canadian Hockey League, delivering partner programs across hockey, digital, broadcast, events, and fan engagement platforms.This full-time, permanent Manager, Partnerships role connects corporate partner objectives with CHL priorities. You will plan programs, coordinate internal departments and member clubs, manage execution details, and recommend ways to increase partnership value. The hybrid schedule requires at least three office days weekly in Etobicoke, Ontario.Key Responsibilities:
Plan national, regional, and local sponsorship programsExecute in-arena, broadcast, digital, and social activationsCoordinate departments, leagues, teams, suppliers, and agenciesSupport hospitality, events, and Memorial Cup operationsTrack deliverables, results, and partner feedbackRequirements:
Three to five years in sponsorship activation, marketing, or account managementSports, entertainment, live events, or agency experience is an assetStrong project management, organization, and attention to detailCreative, commercial, and solution-focused approachAvailability for occasional evenings, weekends, holidays, and travelUse sponsorship activation, project coordination, and partner service expertise to deliver measurable CHL programs across hockey platforms.
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