Manager, Regional Sales

Job Title: Regional Sales Manager, Canada

Department: Sales, NA Region

Reports To: National Sales Manager, Canada

FLSA Status: Exempt

Location: TBD

SVP Worldwide - home to the iconic brands SINGER, HUSQVARNA VIKING, PFAFF, and CREATIVATE - is the world’s largest consumer sewing machine company. For over 170 years, we’ve inspired makers everywhere, from seasoned sewists to first-time creators.

Headquartered in Nashville, TN, with offices in Milan, Mexico City, and Singapore and sales offices, R&D labs, manufacturing hubs, and distribution centers around the world — our reach is truly global.

At SVP Worldwide, we live our values: Think Like Our Customer, Be Curious and Creative, Include Others and Be Transparent. We’re building a connected, inclusive, and customer-first culture where passionate people can thrive.

With an ever-growing portfolio that includes sewing, embroidery & crafting machines, accessories, notions, garment care, and creative software, there’s never been a more exciting time to join our team. Ready to help shape the future of sewing and crafting? Explore your next career move with us today.

Position Summary

The Regional Sales Manager (RSM) will manage and service sewing specialty retailers throughout Canada. They will solicit new accounts and provide management with competitive analysis information and strategy recommendations. The RSM will advise the specialty retailers on ways to improve sales of SINGER, HUSQVARNA VIKING, and PFAFF products, and assist with key sales events and promotions. They are responsible for building productive relationships with accounts; meeting or exceeding sales objectives and serving as a liaison between the corporate office and dealers.

Responsibilities

• Develop regular sell-through activity with Dealers with the use of activity grids
• Consistently deliver sales quotas, account revenue, and Profit Margin while staying within budget
• Forecast sales revenue for the month; Develop action plans to achieve the target
• Track and evaluate Dealer performance every month and make recommendations to drive growth
• Coordinate and send out the monthly specials to Dealers; Follow up with the Dealers to review, and ensure clarity and implementation
• Manage existing accounts and secure new placement with target retail accounts
• Obtain new distribution to achieve sales objectives
• Effectively sell Conventions & Dealer Meetings to achieve the attendance goals
• Effectively plan and execute Education Event initiatives to drive higher Sell Through activity ensuring overall sales objectives
• Prepare Dealer for national and Dealer specific events: selling materials, specials, samples, and products
• Review and process all Dealer Co-op, rebates, and claims
• Attend major corporate and industry events and conventions
• Call and visit Dealers every month to drive sales and become a trusted business partner

Qualifications/Requirements

Experience:

• 3 - 5 years in sales of consumer products, prefer sewing or consumer durable experience; retail, sales, marketing and/or, sewing machine industry experience is a plus
• Demonstrated ability to deliver in a high sales performance metrics-driven environment
• Demonstrated ability to partner with dealers to develop a strategic business plan that leads to aggressive sales goals
• Experience working independently, managing and prioritizing multiple tasks

Skills/personal Qualifications

• Bilingual (English & French) preferred, but not required
• Must have effective communication, interpersonal, and customer service skills
• Understanding of their role in profit and revenue contribution
• Computer proficiency required including e-mail, Internet, and Microsoft Office programs
• Ability to assist retailers and conduct workshops, classes, special promotions, and store events throughout the year to sell company products

WORK ENVIRONMENT: Works in a typical office environment. Ability to travel up to 50%

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to communicate effectively with employees through multiple forms of technology with telephone and computer. Must be able to receive and convey information.
• The person in this position needs to occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time.
• Communication with customers via telephone and computer. Must be able to receive and convey information.
• Required to retrieve or reposition products like sewing machines weighing up to 50 pounds.

THE INDUSTRY

The sewing machine industry is a global industry that is experiencing renewed growth. In developed markets, growth rates are projected to outpace GDP growth, according to Global Industry Analysts, Inc., the leading industry data source. Growth in these markets is driven by the millennial generation that is increasingly attracted to personalization, crafts, and self-expression. In developing markets, the industry is expected to grow at 4% annually, fueled by the emerging middle class and the “need to sew” segment that uses sewing machines to support the household.

THE FUTURE In 2021, SVP Worldwide was acquired by Platinum Equity ( a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP’s continued growth and to bring additional financial and operational resources to bear to help accelerate the company’s efforts.