Marketing Lead - Individual Insurance

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The Opportunity

The Opportunity

In this role youll shape how our Individual Insurance lo shows up in the market making it clear compelling and impossible for advisors to ignore.

As a Marketing Lead youll work across strategy and execution turning business priorities into marketing that connects. From defining positioning and gotomarket approaches to bringing campaigns and tools to life youll translate direction into experiences that drive action.

As part of a dynamic marketing team youll bring a naturally curious and creative approach to your work always looking for ways to communicate value and connect with our close partnership with Product and Sales youll help ensure our market approach reflects real advisor needs and inspires more meaningful client conversations.

What youll do

Responsibilities

What Youll Do

• Define the marketing strategy for the Individual Insurance line of business by establishing priorities and strategic directions that guide all initiatives.

• Plan and lead the go-to-market of new products and enhancements including positioning marketing campaigns and communications.

• Strengthen the presence and positioning of individual insurance products across key distribution channels (events publications and website).

• Develop marketing content and sales enablement tools that clearly and compellingly communicate the products value proposition.

• Monitor market trends competitor activities and the needs of the distribution network to continuously refine positioning.

• Ensure brand consistency across all initiatives.

• Manage and prioritize multiple marketing initiatives simultaneously.

What youll need

Qualifications

What Youll Need

• Post-secondary education in marketing communications or a related field (or equivalent experience)
• 5 years of experience in marketing roles ideally in product marketing or B2B environments
• Strong foundation in core marketing principles (segmentation positioning go-to-market strategy)
• Proven ability to turn product knowledge into clear effective marketing and sales enablement
• Strong writing and communication skills in both French and English
• Proficiency with Microsoft Office and familiarity with digital marketing tools (CRM email platforms CMS)
• Experience with project or workflow tools (e.g. )
• Experience in financial services insurance or a regulated industry is considered an asset

Were looking for

Core Skills

Leadership Analytical Communication Project Management Strategy

A little bit about us

Assumption Life

At Assumption Life we value the development of our employees in diversified and inclusive work teams that foster creative thinking and innovation.

Assumption Life is deeply committed to its communitys development

Founded in 1903 in Massachusetts Assumption Life is the result of a group of people who want to take their destiny into their own hands. Their goal was simple: to ensure the prosperity of Acadian families in New England. Since its inception Assumption Life has continued to making difference beyond the borders of lAcadie for all families across Canada. Our Company which began as a great idea 122 years ago is now one of the largest mutual life insurance and financial services companies in Canada. Today this culture of generosity and commitment is demonstrated by our employees. Whether it is helping out at special events raising funds for charities or helping people in need Assumption Life employees are very committed to their community and are always ready to help.

An employer of choice

We ensure competitive salaries as well as performance-based bonuses generous benefits and flexibility in our policies and practices to respond to the needs of our employees.

Assumption Life is committed to creating a diverse environment and is proud to be an equal opportunity employer. We extend employment regardless of race color ancestry religion sex national or ethnic origin sexual orientation age citizenship marital status family status genetic characteristics disability gender identity or gender expression status of a pardoned person social condition or political activity. If you have a disability or special need that requires accommodation for an interview please let us know by emailing emailprotected

Are you interested

Work With Us

• The chance to be part of a dynamic high-performing team that adheres to the following ethical values: leadership collaboration trust and commitment;
• Training and development opportunities;
• A comprehensive benefits package including a competitive salary bonus pension and benefits;
• A dynamic location in downtown Moncton;
• A paid volunteer day;
• Time off to care for family members and pets.