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Senior Marketing Operations Manager

Directive

Winnipeg, MB
Own Salesforce and HubSpot systems remotely while turning attribution and funnel reporting into trusted go-to-market decisions for Directive.As Directive’s Senior Marketing Operations Manager, you will build and lead the operations function supporting marketing and sales. You will manage CRM architecture, lead routing, attribution, reporting, and the connected MarTech stack. This team-of-one role works cross-functionally with sales, executive leadership, and finance while remaining hands-on in system design and execution.Key Responsibilities:
Own Salesforce and HubSpot architecture, workflows, fields, and synchronizationRun lead routing and scheduling across LeanData and Chili PiperReport funnel performance, conversion rates, pacing, and year-over-year contextProtect data integrity through deduplication, validation, enrichment, and governanceManage MarTech tools, vendors, renewals, negotiations, and budgetsRequirements:
Five-plus years in marketing operations or revenue operationsAdvanced Salesforce administration and deep HubSpot experienceHands-on LeanData and Chili Piper experienceStrong attribution, source governance, and offline conversion tracking knowledgeConfidence presenting performance and recommendations to executive leadershipBring CRM architecture, attribution, reporting, and data integrity expertise to Directive’s remote-first marketing operations team.
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