B2b Demand Generation Marketing Manager

Build Waabi’s demand generation engine through lifecycle marketing, email campaigns, and hands-on work with logistics technology decision makers. This Toronto-based role supports autonomous transportation growth.As Growth and Demand Marketing Manager, you will own programs from strategy through execution on a small team. You will create nurture tracks, generate qualified opportunities, and improve campaign performance. The work spans lower-funnel digital campaigns, account-based marketing, and thought leadership content.Key Responsibilities:
Develop lifecycle programs guiding prospects through awareness, consideration, and conversionGenerate marketing qualified leads and sales opportunitiesProspect and qualify senior logistics technology decision makersTrack customer acquisition cost by channel and campaignProduce white papers, webinars, and email contentRequirements:
Six-plus years in B2B, demand, or growth marketingExperience building lead-generation and lifecycle programsHands-on outbound prospecting experience alongside strategic marketing workStrong analytical skills using Excel or SheetsHands-on experience deploying AI tools in marketing workflowsBring lifecycle marketing, analytical, prospecting, and content skills to Waabi’s autonomous transportation marketing team.
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