Global Product Marketing Manager

About PayByPhoneAt PayByPhone, our strength is our people. Behind our product is a talented, creative, and driven multi-disciplinary team united by a shared ambition: to make everyday mobility simpler. We believe innovation should be collaborative, learning should be constant, and work should be enjoyable. As we grow, we’re looking for people who want to grow with us.Together, we’re on an ambitious mission to create intuitive technology solutions that deliver world-class user experiences. We are a fast-growing, forward-thinking company and already help more than 60 million users across North America and Europe. Our technology helps millions of consumers pay quickly, easily, and securely — without waiting in line, carrying change, or worrying about costly fines.About The Role
Location: Vancouver, BC (Hybrid)Employment type: Full-Time, permanentReports to: Global Director, MarketingWe are looking for a strategic and creative Product Marketing Manager to drive product positioning, content strategy and public relations efforts. This role is responsible for crafting compelling narratives that engage target audiences, enhance brand awareness, and drive product adoption globally. The ideal candidate is a creative storyteller, data-driven marketer, with a strong understanding of product marketing and the ability to translate complex ideas into clear, impactful messaging across B2B and B2C.Responsibilities:
Market research
Conduct thorough market research to support the positioning and messaging of our products as well as providing insight to the product teams for future product developmentWorking closely with the Customer experience team to gain valuable insights from current customers and prospects. Working with an AI tool to create valuable dashboards and actionable insightsProduct Marketing
Craft clear and compelling messaging, positioning, and value propositions that differentiate our products in the marketLead go-to-market strategies for new product launches, including the creation of collateral, such as pitch decks, one-pagers and FAQs, to support the sales team in articulating product value.Work closely with product teams to understand features, benefits, and use cases to effectively communicate value propositions to customers via different channels.Support demand generation campaigns with content that drives lead conversion. Tracking KPIs with the marketing and commercial teamsWorking collaboratively across the organization, being a key part of the marketing and product teams, as well as regular contact with customer experience, sales and client teamsPublic Relations & Media Support
Support the delivery of press releases, media pitches, and executive bylines to secure media coverage.Support in managing crisis communications and ensure consistent product messaging across all channels.Required Qualifications
5+ years of experience in product marketing (B2B or B2C).Strong writing and storytelling skills with the ability to simplify complex topics.Experience developing and executing go-to-market and content strategies.Knowledge of PR best practices and experience working with media.Ability to manage multiple projects and meet deadlines in a fast-paced environment.Excellent writing, editing, and communication skills.Ability to work cross-functionally with marketing, product, and sales teams.Familiarity with SEO/AEO, analytics tools, and marketing automation platforms.Strong project management skills and ability to meet deadlines.What We Offer
Compensation: The expected salary range for this role is $120,000 – $130,000 CAD. Final compensation will be based on factors such as experience, skills, qualifications, and internal equity.Retirement Savings Program: Access to our retirement savings program (RRSP for Canada) /Vacation: All permanent full-time employees start with 4 weeks of vacation per year.Work from Anywhere: Up to 15 days of work from anywhere subject to management and IT Security approval.Personal Days: We provide 5 personal days annually, in addition to paid sick days, to support flexibility and work-life balance.Comprehensive medical & dental coverage: Available to all permanent full-time employees on Day 1, with no waiting period.Employee Assistance Program (EAP): Access to confidential support services and resources for you and your family.Career Growth & Learning Support: Opportunities for professional development, continuous learning, and career progression.We’re also committed to fostering a diverse and representative workforce and an inclusive environment where everyone is treated with respect and fairness. We do not tolerate discrimination or harassment in our workplace or throughout our hiring process. Our hiring decisions are grounded in business needs, role requirements, and individual qualifications — ensuring we reflect the talent and communities we serve.PayByPhone is committed to providing accommodation throughout the recruitment process. If you require accommodation, please reach out to us at View email address on ca.hrm.tc.
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