Director Next Best Action Product

Lead Next Best Action product strategy at RBC in Toronto, shaping marketing technology roadmaps, governance, and investment decisions. This role works in the office three to four days weekly.As Director, Next Best Action Product, you will define and evolve RBC’s marketing technology ecosystem. Reporting to the Senior Director, Platform and Program Delivery, you will build a mature operating model aligned with business priorities. Your scope includes platform leadership, data governance, customer experience, and AI and automation maturity.Key Responsibilities:
Build capability maturity aligned with Next Best Action prioritiesOwn platform roadmaps and prioritization frameworksDevelop annual and multi-year technology budgetsEstablish governance frameworks and scalable operating modelsPresent recommendations and investment proposals to senior leadershipRequirements:
Five-plus years in marketing technology product management or platform leadershipExpertise in marketing automation platforms and martech implementationExperience with journey mapping, orchestration, and personalization strategyUnderstanding of data governance, compliance, and marketing operationsStrong executive communication and stakeholder management skillsShape RBC’s Next Best Action product strategy through martech leadership, governance, roadmaps, and data-driven customer experiences.
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