Sales Manager, Rentals & Used Equipment

WHO WE ARE:

As the foremost distributor of public works equipment, Joe Johnson Equipment (JJE) supplies mobile infrastructure maintenance solutions to municipalities and contractors throughout Canada and the US. Through our extensive branch network, we offer sales, rentals, leases, servicing, and support for vacuum trucks, refuse and recycling collection vehicles, street sweepers, sewer cleaners, and inspection cameras.

JJE is a proud subsidiary of Federal Signal Corporation.

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Sales Manager, Rentals & Used Equipment

We’re seeking a Sales Manager of Rentals and Used Equipment who will be responsible for monitoring, facilitating and supporting the sale of rental units and used equipment. This role will be focused on driving profitable sales revenue through strategic sales initiatives, collaboration with internal and external partners, and effective team leadership. The Manager will ensure accurate documentation, process and resource optimization, and responsiveness stakeholders, while meeting defined sales targets for both rental and used equipment.

BRANCH: Innisfil, Ontario

WORK ENVIRONMENT: Office

EMPLOYMENT TYPE:

• 1 Vacancy


• 4 days in-office, 1 day work-from-home


• Permanent


• Management Position

TOTAL REWARDS OVERVIEW:

• Base Salary + Bonus Opportunity


• Annual Performance Review Program

• Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage

• Vacation & Paid Personal days


• Employer Matching Retirement Savings Plan

ABOUT YOU:

• Strong sales acumen with a proven track record of meeting or exceeding targets


• Excellent administrative and organizational skills


• Solid understanding of heavy equipment and the markets served


• Strategic thinker with the ability to analyze data and drive continuous improvement


• Effective communicator and relationship builder, both internally and externally


• Proficient in Microsoft Office Suite and CRM systems

POSITION REQUIREMENTS/QUALIFICATIONS:

Education/Certification:

• Post-secondary education in Business, Sales, or a related field, or equivalent professional experience


• Valid driver’s license with a clean driver’s abstract

• Must be able to pass a pre-employment background check

Experience:

• 5+ years of experience in heavy equipment sales, fleet management, or a related position


• Previous experience in a leadership or supervisory role is preferred

POSITION RESPONSIBILITIES:

• Develop and execute sales strategies to meet or exceed targets for used equipment and rental unit sales


• Collaborate with company sales representatives and dealer partners to maximize asset sales opportunities


• Monitor sales performance and provide regular reporting on progress to plan


• Make data-driven recommendations to improve sales strategies and asset lifecycle management


• Lead remarketing efforts and manage the lifecycle of fleet assets


• Manage and support a team comprised of Used Equipment Coordinators, Acquisition Manager and Sales Specialist


• Set performance goals, conduct regular check-ins, and provide coaching and development opportunities


• Foster a collaborative and high-performance team environment aligned with company values


• Support and enhance key processes related to asset sales, ensuring efficiency and compliance


• Ensure accurate documentation and timely updates in internal systems for all units sold


• Maintain up-to-date records including specifications, photos, and sales documentation


• Respond promptly to field inquiries and support operational needs across branches


• Work closely with the Rentals, Service, and Asset Management teams to align on inventory, availability, and sales readiness


• Partner with Marketing to promote used equipment inventory and enhance online presence


• Participate in cross-functional meetings and contribute to the development of annual operating plans


• Complete other tasks as required

Our Core People Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition

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If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application. We encourage applications from all qualified persons, however only those who are being considered for the position will be contacted.

If you are contacted for an interview and require any accommodation, please notify Human Resources in advance and we will provide applicable accommodation.

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