Marketing Strategy And Budget Director

Shape Samsung MX marketing strategy through integrated planning, budget oversight, and agency leadership, translating business objectives into coordinated campaign action.The Senior Manager, Marketing Planning, serves as the strategic planning prime for Samsung’s mobile eXperience Marketing team. You will establish planning cadences, connect annual brand strategies with quarterly tactics, and manage full-funnel go-to-market execution. This work requires consumer marketing knowledge, media planning expertise, and confident stakeholder influence.Key Responsibilities:
Establish structured annual and quarterly marketing planning cadencesMaintain a holistic view of marketing spendEnable data-driven trade-off decisions across marketing investmentsHold agency partners accountable for timelines and deliverablesAlign go-to-market strategies across marketing teamsRequirements:
Deep understanding of consumer marketing and brand strategyKnowledge of retail, carrier, or direct-to-consumer channelsEight to ten years in integrated marketing communicationsExpertise managing large-scale budgets and campaign orchestrationAbility to influence stakeholders without direct authorityUse strategic planning, budget governance, and cross-functional influence to coordinate Samsung MX marketing execution and campaign performance.
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