Commercial Strategy Sales Marketing Director

Lead commercial strategy for ProAll as Director of Sales and Marketing, using revenue growth, forecasting, and market expansion expertise. This hybrid remote position supports Olds, Alberta or approved remote locations.Reporting to the General Manager, you will lead Sales and Marketing while executing growth initiatives aligned with corporate objectives. The work spans dealer networks, distribution partnerships, customer retention, pricing, budgeting, and profitability. Significant international travel and frequent customer interactions are required.Key Responsibilities:
Develop annual and multi-year commercial growth strategiesDrive revenue, market share, and profitability across territoriesLead branding, marketing, lead generation, and trade showsEnsure CRM utilization, pipeline management, and forecasting accuracyStrengthen dealer networks and customer relationshipsRequirements:
Minimum 10 years leadership experience in sales or marketingSuccess leading multi-regional or international sales organizationsStrong forecasting, budgeting, pricing, and P&L management skillsDealer network experience within capital equipment industriesExcellent communication, presentation, and leadership skillsApply commercial leadership, financial acumen, and market development expertise to grow ProAll’s sales and distribution organization.
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