Director of Experience Design - EA App

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

We're looking for a Director of Experience Design to lead and evolve the design vision for the EA app, our central platform connecting millions of players to games, content, and community. Reporting to the Senior Director of Design, you will shape the end-to-end player experience across discovery, purchase, and engagement.

You will lead a team of Product Designers and partner with Product Management, Engineering, User Research, Data, and Content Design to deliver intuitive, high-quality experiences at scale. This is a hands-on leadership role that blends strategic thinking, design craft, and team development.

What You'll Do

• Set vision and direction Define and drive a clear experience vision for the EA app, aligning player needs, our goals, and product strategy.
• Lead and develop the team Manage and grow a team of Product Designers, building a strong culture of craft, collaboration, and accountability.
• Partner across disciplines Work closely with Product, Engineering, User Research, Data, and Content Design to shape solutions grounded in insight, clarity, and measurable impact.
• Deliver high-quality experiences Ensure a high bar for usability, accessibility, interaction design, and content clarity across all key journeys.
• Influence product outcomes Use research, data, and experimentation to inform decisions, improve experiences, and guide long-term product direction.

What You Bring

• 10+ years of experience in product design, with 4+ years leading and managing design teams
• Track record shipping consumer-facing digital products at scale
• Strong portfolio demonstrating systems thinking, interaction design, and high-quality execution
• Experience working closely with User Research, Data or Analytics, and Content Design
• Experience with data-informed design, experimentation, and metrics-driven decision-making
• Experience designing complex platforms such as marketplaces, content ecosystems, or social platforms
• Experience with UX principles, design systems, and content strategy fundamentals
• Operate strategically while staying connected to design craft.
• Excellent communication, storytelling, and stakeholder management skills
• Passion for games and player experiences is a strong plus
• Experience with testing frameworks and product analytics tools

Nice to Have

• Experience in gaming, entertainment, or subscription-based platforms
• Familiarity with PC platforms, launchers, or digital storefronts

Why Join Us

• Shape the future of how millions of players connect with EA games
• Work on a highly visible, player-facing platform
• Lead and grow a talented design team within a global organization

Pay Transparency - North America

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$169,500 - $242,600 CAD

Pay is just one part of the overall compensation at EA.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.