Relationship Program Specialist - Crm (9-Month Temporary)

Company DescriptionBe part of the journey!
Our mission is to be the preferred airline for our customers and our team.
An open mind, care for others, intelligence at work and, above all, a good dose of fun allow us to accomplish great things every day, such as becoming the first international tour operator to obtain Travelife certification for our commitment to sustainable tourism. We have also won the title of world's best leisure airline several times. And this is just the beginning.
Want to join us? From day one, you will enjoy travel privileges to discover the world. You will also have the opportunity to work in modern and inspiring working environments.
Job DescriptionIn collaboration with the Relationship Program Manager, the CRM and Relationship Marketing Specialist contributes to the execution and optimization of relationship campaigns that support Air Transat's customer engagement, loyalty, and business performance. The person will actively participate in the management of multichannel campaigns in
Adobe Campaign Classic, while gradually developing their expertise in our new
Batch
CRM environment. They will play a key role within a dynamic team during a strategic period including Black Friday, Boxing Day and early year promotional campaigns.
What you will accomplish :
Plan, configure, test, deploy, and monitor email and push notification CRM campaigns throughout the customer life cycle;
Participate inthe development and execution of the relationship calendar by ensuring consistency of communications across different channels;
Perform audience segmentation and select target groups based on marketing and business objectives;
Ensure daily management of campaigns and workflows in Adobe Campaign Classic to guarantee performance and compliance;
Produce results reports, analyze performance indicators, and formulate optimization recommendations;
Collaborate closely with Marketing, E-commerce, Business Intelligence, IT teams, and external partners to ensure the delivery of CRM initiatives;
Participate inthe evolution of CRM practices and support the transition to the Batch platform;
Ensure compliance with applicable laws and regulations regarding data protection and marketing communications.
Qualifications
College or university degree in marketing, e-commerce, communications, or a related discipline;
2 to 5 years of experience in relationship marketing, CRM, marketing automation, e-commerce;
Hands-on experience in executing and coordinating relationship marketing campaigns;
Good understanding of relational databases, customer segmentation, and marketing performance analysis;
Excellent organizational skills, sense of priority, rigor, and competence in time management and emergency handling;
Knowledge of aCRM or marketing automation platform such as Adobe Campaign, Braze, Batch, HubSpot, or equivalent;
experience with Adobe Campaign Classic is a major asset;
Excellent mastery of MS Office tools (Word, Excel, Outlook, Teams) and demonstrated ease with collaborative digital tools and AI (e.G., Copilot). Ability to learn quickly and adapt to new technologies;
Oral and written mastery of French and English*.
*A good command of French is required for positions in Quebec. The incumbent will need to communicate frequently in English, both orally and in writing, with colleagues, clients, or other stakeholders, both in Quebec and internationally
Additional InformationArtificial intelligence tools are used for candidate analysis, whether to sort or pre-select profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.
Employment EquityTransat is committed to fostering an inclusive and respectful environment where equity takes precedence. We strive to bring together a workforce that reflects the diversity of our customers as well as the communities in which we travel. We therefore encourage women, visible minorities, ethnic minorities, Indigenous peoples, and people with disabilities to submit their applications. Transat will accommodate people with disabilities throughout the selection and hiring process. If you need accommodation measures, please contact us so that we can work together to meet your needs appropriately.
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