Adobe Campaign Crm Specialist

Build targeted customer communications with Adobe Campaign Classic, audience segmentation, and performance analysis at Air Transat.This CRM and Relationship Marketing Specialist supports multichannel campaigns with the Relationship Program Manager. You will configure email and push notifications, manage workflows, and evaluate campaign indicators across the customer life cycle. You will also support CRM practice evolution and the transition to Batch.Key Responsibilities:
Configure and test email and push notification campaignsDeploy and monitor campaigns throughout customer life cyclesSelect target groups using business and marketing objectivesProduce reports and formulate optimization recommendationsSupport the transition from Adobe Campaign Classic to BatchRequirements:
Two to five years in CRM or marketing automationExperience coordinating relationship marketing campaign executionKnowledge of relational databases and customer segmentationOrganizational rigor and effective priority managementFrench and English proficiency with collaborative digital toolsUse Adobe Campaign Classic, segmentation, and reporting expertise to strengthen Air Transat's customer relationship communications.
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