B2b Product Marketing Specialist
Payworks Inc.
Translate technical product details into compelling B2B messaging as Payworks’ Marketing Specialist (Product), using strong writing and editing skills. This hybrid position supports Canadian markets.Reporting to the Senior Manager, Go-to-Market & Enablement, you will communicate the value of Payworks workforce management solutions. The role focuses on product narratives, launch communications, client content, and consistent messaging. You will collaborate with Product Marketing, Marketing, Sales, Product, and Client Experience teams.Key Responsibilities:
Translate product specifications and updates into buyer-centric messagingDraft launch communications, feature announcements, and release notesCreate articles, guides, education content, and webinar copyMaintain positioning documents, personas, and messaging frameworksSupport webinars, sales collateral, and reusable content templatesRequirements:
Post-secondary Marketing, Communications, or related educationTwo to four years of relevant B2B experienceExcellent writing and editing skills for technical informationAbility to adapt messaging across audiences and channelsComfort using AI tools such as ClaudeApply your product marketing, content creation, and strategic communication skills to Payworks workforce management solutions.
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Translate product specifications and updates into buyer-centric messagingDraft launch communications, feature announcements, and release notesCreate articles, guides, education content, and webinar copyMaintain positioning documents, personas, and messaging frameworksSupport webinars, sales collateral, and reusable content templatesRequirements:
Post-secondary Marketing, Communications, or related educationTwo to four years of relevant B2B experienceExcellent writing and editing skills for technical informationAbility to adapt messaging across audiences and channelsComfort using AI tools such as ClaudeApply your product marketing, content creation, and strategic communication skills to Payworks workforce management solutions.
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Vacancy posted 48 minutes ago
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