Assistant Marketing Manager - Sunchips, Smartfood, & PopCorners
$63.3k - $103.2k per yearWe are hiring an Assistant Marketing Manager to play a critical role in growing our Positive Choices Portfolio. An exciting opportunity to work on some beloved Canadian Better-For-You brands, including Sunchips, Smartfood, & PopCorners. The successful candidate will work with cross-functional teams and creative agencies to execute all innovation launches and commercial projects, in-store activations and packaging development while executing a portion of the brand media campaigns to deliver business results. This position reports directly to Marketing Manager, Positive Choices.
We’re looking for someone who brings positivity, energy, and curiosity to everything they do—someone who’s not afraid to roll up their sleeves, get into the details, and make things happen. This is a high-impact role, set in a dynamic and fast-paced environment where you’ll be challenged to deliver with excellence.
If you’re passionate about marketing and innovation, excel in a fast-paced environment, and are excited to work with a fun brand that will bring new products to life every year—this could be the perfect opportunity!
The Company:
PepsiCo Canada is a growth engine for the CPG industry in Canada and has been recognized as one of Canada's Top 100 employers for 7 consecutive years and a top employer for young people. PepsiCo Canada is home to over 60 of Canada’s favourite brands - from the well-loved Lay’s, Doritos, Cheetos and Gatorade to budding disrupters such as bubly, PopCorners and Sunchips – there is so much opportunity to make a difference in the Canadian marketplace. We are consumer obsessed and focused on outpacing our competition by being centered on the consumer, developing exciting local brand campaigns and product innovations you’d be proud to share with friends. And our people are our greatest asset.
What you can expect from us:
- Competitive compensation and comprehensive benefits designed to fit your unique needs
- A dynamic and inclusive culture that promotes you to bring your whole-self to work
- Inspiring positive change for people and the planet with sustainability goals
- A supportive team that will encourage your professional growth and development
Total Compensation: $63,300 - $103,200
Responsibilities- Support the Marketing Manager in developing the robust innovation pipeline and lead marketing commercialization of new product launches, including packaging development for our Positive Choices Brands, such as: Sunchips, Smartfood, PopCorners.
- Lead In-store programs from brief to execution working closely with agency partners.
- Partner and influence internal and external stakeholders (Leadership, Insights, Sales, Supply Chain, Legal, Regulatory, etc.) to bring strong consumer plans to life
- Harness strong analytics through scorecarding, program post-gaming and Advertising & Marketing brand budget management leadership.
- Support Marketing Manager in all key planning cycle deliverables (Annual Brand Planning, Annual Business Review, Periodical Business Review)
- Support Marketing Manager to deliver best in class and timely marketing & PR campaigns
- Consumer-obsessed team player who thrives in a fast-paced environment
- Proven ability to deliver results through best-in-class collaboration, consumer focus, and problem solving
- Strong analytical skills to turn data into actionable insights
- Self-starter with a high sense of urgency and entrepreneurial spirit
- 1+ year of relevant marketing experience is an asset
- Minimum of bachelor’s degree
Careers to Smile About:
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.
This posting is for an existing vacancy.
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