Analyst, Media Effectiveness

Job Description
Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.The Analyst, Media Effectiveness supports the measurement and evaluation of media performance, helping deliver actionable insights and support data-driven decision-making across client campaigns. Working closely with analytics, media, and client teams, you will contribute to reporting, dashboard development, and performance analysis while building expertise in media measurement and marketing analytics.Reporting & Analytics
Support campaign measurement and performance reporting across media platforms, including Google Ads, Meta, GA4, and others. Work alongside senior team members to track and interpret campaign performance. Assist with reporting infrastructure by learning how performance data is tracked, organized, and maintained. Collaborate with team members and internal stakeholders to understand client reporting needs. Contribute to data-driven reporting and insights by supporting the analysis and presentation of campaign performance. Learn to communicate findings clearly to internal and client teams with guidance from senior colleagues. Participate in media testing initiatives by supporting test analysis and learning how campaign effectiveness is measured. Help collect data, organize findings, and support statistical interpretation under supervision. Develop an understanding of analytical approaches used to assess campaign performance, including foundational statistical methods. Support senior analysts in evaluating media impact through hands‑on learning and mentorship.Dashboard Building & Data Management
Help maintain and improve client dashboards across visualization platforms such as Looker Studio, Tableau, and Power BI. Support dashboard updates and optimization efforts under guidance. Work with data engineering teams to understand how advertising data is extracted, transformed, and organized. Learn to write basic SQL queries for data extraction and validation. Support the creation and maintenance of data connections to media platforms. Monitor data quality by identifying discrepancies and supporting the resolution of data issues. Assist in automating routine reporting processes where applicable.Stakeholder Collaboration
Support team projects and collaborate with agency and client teams on reporting and analytics initiatives. Participate in the preparation of client meetings and help present reporting updates and performance summaries to stakeholders. Learn to translate data and findings into clear, business‑friendly language with support from senior team members. Communicate findings clearly to internal and client stakeholders while developing presentation and storytelling skills through mentorship and feedback.Qualifications
Bachelor's degree in Statistics, Economics, Data Science, Business, Marketing, or a related field, or equivalent practical experience.Recent graduates are encouraged to apply.Master's or PhD degrees in related disciplines with transferable skills are considered an asset.Up to 2 years of experience in analytics, data management, research, or related fields.Prior advertising or marketing experience is not required.Foundational SQL skills, including the ability to write basic queries for data extraction, filtering, and validation.Comfortable working with data and using quantitative insights to support decision‑making.Willion to work with spreadsheets, dashboards, and reports while developing analytical skills and business acumen.Experience using Excel, Google Sheets, data visualization tools, or similar technologies.Effective written and verbal communication skills, including the ability to explain findings, ask thoughtful questions, and collaborate with team members and stakeholders.Demonstrated curiosity and willingness to learn.Interested in data, analytics, and understanding how advertising and media measurement work.Excited to grow both technically and professionally.Nice‑to‑Have Experience
Experience with Python or R.Helpful for automating analysis and learning statistical methods, but not required.Exposure to advertising or media platforms such as Google Ads, Meta, GA4, or similar tools.Exposure to statistical concepts such as hypothesis testing, regression analysis, time series analysis, experimental design, or related methodologies.Academic coursework or practical application is considered an asset.Familiarity with experimentation, testing methodologies, or measurement frameworks.Interest in data visualization and dashboard design, including an understanding of how to present information in a clear and actionable way.Additional Information
Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]The salary range for this position is $60k-$65k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.Location: Toronto Brand: Dentsu Media Time Type: Full time Contract Type: TemporaryAI Disclosure
dentsu utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence toolsCompany Inclusion Statement
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.About dentsu
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us
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