Senior Product Marketing Manager (Canada)
Canada
- Remote job
The Role You'll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about. You'll also lead our creative production function - managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size. What You'll Do Positioning & messaging
- Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaigns
- Build persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data - not assumptions
- Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
- Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight
- Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
- Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input
- 8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
- Proven ownership of positioning in a multi-category or category-creation environment
- A track record of building sales enablement that sales teams actually use
- Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
- Experience managing creative or content talent, with genuine curiosity about AI-powered production workflows
- Strong writing skills; you will be evaluated on this directly
- Analyst relations experience (e.g., Gartner, Forrester)
Vacancy posted 1 day ago
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