Senior Manager Performance Marketing
Rogers Communications
Lead performance marketing and product growth at Rogers in Toronto, using paid media, analytics, and customer insights onsite. Drive acquisition, engagement, and retention for Canadian sports and entertainment fans across streaming products.
As Senior Manager, Performance & Product Marketing, you will shape strategy for Sportsnet, Citytv, and discovery digital products. You will connect first-party data, UX/UI, CRM, and campaign analytics across direct-to-consumer subscriptions, websites, and apps. The role leads a performance marketing and CRM team while partnering with product, technology, editorial, social, sales, and other functions.
Key Responsibilities:
- Own performance marketing strategy, roadmap, and investment priorities
- Lead campaigns from audience strategy through reporting and optimization
- Establish KPIs, testing plans, and measurement frameworks
- Improve acquisition, conversion, engagement, retention, and customer lifetime value
- Coach teams and align cross-functional stakeholders around growth priorities
Requirements:
- 8+ years in performance, digital, growth, or lifecycle marketing
- Subscription, direct-to-consumer, or digital product experience
- People leadership across hiring, coaching, performance, and development
- Deep knowledge of paid search, social, programmatic, video, and app channels
- Fluency with campaign, web, and product analytics platforms
Bring performance marketing leadership, data fluency, and subscription growth expertise to Rogers’ streaming portfolio in Toronto.
#J-18808-LjbffrVacancy posted 6 hours ago
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