Senior Manager of Lifecycle Marketing (Hybrid)

As a Senior Manager of Lifecycle Marketing, you will lead the development and execution of data-driven, multi-channel marketing strategies that drive customer engagement, retention, and growth. You will work collaboratively with Product Marketing, Product Management, Analytics, Customer Success, and Sales teams to craft and operationalize compelling campaigns that resonate with our SMB audience. This role is ideal for a creative and analytical marketer who thrives in a fast-paced SaaS environment. You are a bar raiser, which means you come with:

• 7+ years of experience in lifecycle, retention, or digital marketing, preferably within a SaaS environment.

• Proven track record in designing and executing multi-channel marketing campaigns that drive customer engagement and retention.

• Ideally, experience working with SMB audiences and a deep understanding of their unique needs and obstacles.

• Expertise in marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Marketo, Salesforce).

• Strong analytical skills, with the ability to derive actionable insights from customer data and campaign performance metrics.

• Strong technical expertise in experimentation, A/B testing, customer segmentation, and personalization strategies.

• Exceptional strategic thinking and project management skills.

• Excellent written and verbal communication abilities.

• Collaborative mindset with the ability to work effectively across teams.

• Self-starter with a strong sense of ownership and accountability.

Key Responsibilities:

• Strategy & Planning:

  • Develop and execute a comprehensive lifecycle marketing strategy that aligns with Homebase's product adoption and customer retention goals.

  • Identify key customer segments and design targeted, personalized campaigns across the customer journey—from onboarding to upsell/cross-sell, engagement, and retention.

• Campaign Development & Execution:

  • Lead the creation and management of multi-channel campaigns, including email, in-app messaging, push notifications, and SMS.

  • Collaborate with Product Marketing to ensure consistent messaging and integration of product adoption initiatives into lifecycle campaigns.

  • Strive for continuous improvement with rigorous A/B testing and other optimization techniques to increase campaign performance and conversion.

• Data Analysis & Optimization:

  • Utilize data and analytics to monitor campaign performance, track key metrics (e.g., open rates, engagement, conversion rates, retention), and derive actionable insights.

  • Leverage marketing automation platforms (e.g., Iterable, Salesforce, CommandAI/Amplitude) to segment audiences and tailor messaging that drives customer behavior.

  • Conduct regular reviews of customer journeys to identify friction points and opportunities for improvement.

• Cross-Functional Collaboration:

  • Partner with the Creative Team (Design and Copy) to produce campaigns and marketing assets.

  • Work with Product Marketing and Product to incorporate strategic product insights and messaging into lifecycle campaigns.

  • Partner with Customer Success and Sales teams to ensure seamless handoffs and consistent customer communication throughout the lifecycle.

  • Foster a culture of continuous improvement by establishing feedback loops and sharing performance insights with cross-functional teams.

• Team Leadership & Development:

  • Mentor and manage a team for lifecycle marketing and marketing operations (FTE, contractors), ensuring high performance and professional development.

  • Collaborate with internal stakeholders to define shared KPIs and drive alignment on customer engagement strategies.

What We Offer - San Francisco & Denver

• Ownership & Financial Security: Stock options + 401(k) with 4% match

• Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options

• Flexible Time: Flexible time off + company holidays

• Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)

• Protection Plans: Life insurance + short/long-term disability coverage

• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days

• Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)

What We Offer - Toronto

• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• Time Flexibility: Flexible time off + company holidays + designated focus periods

• Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)

• Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• Protection Plans: Life insurance + short/long-term disability coverage

• Workspace Perks: Meals provided, team offsites, and Customer Day

What to Expect During the Interview Process:

• Meet the Talent Acquisition team, Alex V.

• Meet the Hiring Manager, Susie K.

• Participate in a Technical Interview

• Meet the Leadership team, Katie D.

• Professional Reference Checks

• Background Check + Offer Stage

• Welcome to the team, Homie

Diversity, Equity, and Inclusion at Homebase:

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply!

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal-opportunity employer and participant in the U.S. Federal E-Verify program. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process.

**Interview Recording Notice

By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.

About Us

Our mission is to make small business teams unstoppable.

Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.

We're based in San Francisco, Houston, Denver, and Toronto. We're backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.

You'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve.

So what do you say, will you join us on our mission to empower small businesses?

Compensation Range: $150K - $200K