Programmatic Media Strategist
Directive
Drive B2B performance marketing through programmatic strategy, campaign optimization, and client communication while working 100% virtually from your home office.
Directive Consulting seeks a strategic, client-facing Programmatic Strategist for fast-moving SaaS and B2B marketing. You will manage programmatic clients across Display, Native, Video, and Audio channels. The work combines campaign building, data integration, reporting, troubleshooting, and stakeholder communication.
Key Responsibilities:
- Create media strategies aligned with client objectives
- Build campaigns across DV360, The Trade Desk, and other DSPs
- Optimize delivery, performance, and pacing continuously
- Analyze reports and recommend actionable improvements
- Present plans, results, and adjustments to clients
Requirements:
- Three or more years in programmatic roles
- Hands-on DSP media buying experience
- Programmatic planning, buying, and measurement framework experience
- Experience with B2B or SaaS clients and budgets exceeding $50k monthly
- Strong analytical, communication, and cross-collaboration abilities
Apply programmatic buying, audience targeting, and performance analysis to help Directive Consulting clients surpass their marketing KPIs.
#J-18808-LjbffrVacancy posted 5 hours ago
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