(CAN) Senior Director, Digital Strategy and Media

Position Summary

The Senior Director, Digital and Media is responsible for setting and leading Walmart Canada's enterprise growth marketing strategy across online and offline media, SEO, and customer engagement. This role is accountable for building an integrated, full-funnel growth engine that drives customer acquisition, engagement, loyalty, and lifetime value across omni-channel and eCommerce businesses, ensuring marketing investments are aligned to core business priorities and deliver measurable impact. Operating as a senior enterprise leader, this role sets growth priorities, governs investment decisions, and establishes performance standards that guide how media and customer engagement drive business outcomes.

What You'll Do

• Define and own Walmart Canada's holistic growth marketing strategy across Paid Media, SEO, CRM, Walmart Delivery Pass acquisition and retention, and customer lifecycle management, ensuring alignment to enterprise business priorities.
• Strategic leadership across owned marketing media investments for both Store and eCommerce, as well as advertiser-funded offsite retail media programs through Walmart Connect, ensuring media strategies are aligned to Walmart Canada business objectives while delivering measurable value for advertising partners.
• Set the strategic vision and operating model for Walmart Delivery Pass marketing, including member acquisition, onboarding, engagement, retention, and value communication, in close partnership with Product and Membership teams.
• Lead customer engagement strategy across CRM channels (email, push, in-app, SMS, personalization, and others), defining lifecycle frameworks that drive frequency, retention, lifetime value, and customer advocacy.
• Own enterprise SEO strategy across eCommerce, ensuring organic traffic growth complements paid media, improves efficiency, and strengthens long-term customer acquisition.
• Own the enterprise measurement vision across media, CRM, SEO, and Walmart Delivery Pass, establishing KPI frameworks, attribution models, experimentation standards, and incrementality approaches that clearly quantify growth impact.
• Provide executive oversight of marketing investment across paid media, lifecycle channels, and membership marketing, ensuring disciplined prioritization, trade-off decisions, and ROI optimization.
• Serve as a senior marketing leader partnering with eCommerce, Merchandising, Membership, Walmart Connect, Analytics, Finance, Product, and Technology to align growth priorities, roadmaps, and investment decisions.
• Leadership of multi-disciplinary internal teams and agency partners across media, customer engagement, SEO, and measurement, establishing modern operating models, performance standards, and capability roadmaps, while building strong talent pipelines and succession plans that scale with business growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
• 15+ years of progressive experience across growth marketing, media, customer engagement, or digital commerce, including senior leadership roles.
• Proven experience managing directors and senior leaders across multiple marketing disciplines.
• Deep expertise in paid media, SEO, CRM, lifecycle marketing, and membership-based growth models.
• Strong understanding of MarTech and AdTech ecosystems, measurement, attribution, experimentation, and privacy-safe data usage.
• Demonstrated ability to translate complex performance data into executive-level insights and decisions.
• Experience in retail, grocery, subscription, or omni-channel environments strongly preferred.

Leadership Expectations

Respect the Individual: Builds high-performing teams; seeks, and embraces differences in people, cultures, ideas and experiences; creates a workplace and experiences where all associates feel seen, supported and connected through culture of belonging so associates thrive and perform; drives a positive associate and customer experience for all.

Creates a discipline and focus around developing talent through feedback, coaching, mentoring, and developmental opportunities; builds the talent pipeline, fosters an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments; supports strategies and drives initiatives that attract and retain the best talent.

Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates and listens attentively, with energy and positivity to motivate, influence, and inspire commitment and action.

Acts With Integrity

Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart's goal of becoming a regenerative company by taking action to advance opportunity, sustainability, community, and integrity (e.g., creating fair opportunities for associates and suppliers, driving local giving efforts).

Ensures that teams follow the law, our code of conduct and company policies; promotes an environment where associates feel comfortable sharing concerns, and models our culture of non-retaliation; listens to concerns raised by associates and takes action, and enables others to do the same; holds self and teams accountable for achieving results in a way that is consistent with our values.

Acts as an altruistic servant leader and is consistently humble, self-aware.

Serve Our Customers

Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and acting with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.

Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and implementing strategies.

Strive For Excellence

Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions, and fosters an environment that supports learning, innovation, learning from mistakes, and intelligent risk-taking; and exhibits resilience in the face of setbacks.

Drives continuous improvements, supervises the adoption of new technology, and supports digital disruption in line with Walmart's business model.

Minimum Qualifications

Age - 16 or older

Preferred Qualifications

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

Important Note

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