Marketing Manager

Fleets move the world. But too many of them are grounded by inefficiency, downtime, and compliance headaches that should have been solved yesterday. At BrightOrder, we're changing that. We envision a world where every fleet operator has intelligent, seamlessly integrated tools — where maintenance is proactive, compliance is automatic, and operations just work. A world where the complexity of managing hundreds of vehicles is replaced by clarity, confidence, and control. We've been building toward this since 1996. Now, with our all-in-one EMDECS One platform, AI-assisted telematics, and a remote-first team that refuses to settle, we're accelerating. This is not a slow lane. This is the future, and we're building it now. Our mission is to revolutionize fleet management by delivering intelligent maintenance software, telematics, and integrated ELD solutions — enabling fleet-driven businesses to optimize operations, reduce downtime, and enhance safety and compliance. Your marketing work isn't a side story. It is how the world discovers what we've built. Who You'll Work With You'll join a purpose-driven, remote-first team and you'll collaborate directly with leadership across Sales, Product, Customer Experience, and Operations. You're stepping into a marketing department with two talented direct reports already in place: Digital & Growth Marketing Specialist — Owns the full digital engine: SEO, paid media, HubSpot automation, web optimization, LinkedIn ads, outbound email, content, sales enablement, AI-powered workflows, and campaign performance reporting. Marketing & Research Specialist — Delivers competitive intelligence, creative asset production, campaign support, and CRM data integrity on a reliable, structured cadence. Together, this team covers a wide surface area. What it needs now is a leader — someone who can set the strategy, align the effort, raise the bar, and unlock what this team is truly capable of. You'll own the brand voice, drive demand, and take BrightOrder's marketing to the next level. How We Work We run on passion, integrity, and a relentless growth mindset — not politics or pretense. We hold ourselves accountable and expect the same from everyone around us. We move fast, pivot hard, and always ask: is this excellent? If the answer is no, we fix it. Still reading? Only continue if your gut is saying: "HELL YEAH!"If you want a predictable 9-to-5 with a clearly defined lane — this is not it. But if you thrive in growth-stage environments, love wearing multiple hats, and want your work to actually move the needle? Keep going. Mission Alignment BrightOrder's mission only reaches the people who need it if the right story reaches them first. You ensure that fleet operators across North America and the UK discover, understand, and trust BrightOrder's solutions. Every campaign your team runs, every product launch you lead, every piece of content produced directly fuels our ability to revolutionize fleet management. Six Things You'll Love Doing

• Set the marketing strategy — and then roll up your sleeves and help execute it alongside your team.
• Lead, coach, and elevate two specialists: pushing the Digital & Growth Specialist to sharpen campaign performance, and guiding the Research Specialist to turn competitive intelligence into decisive action.
• Own go-to-market planning and execution for product launches — collaborating across Sales, Product, and Customer Experience to bring new capabilities to market with impact.
• Build and optimize a full-funnel demand generation engine — from awareness through to qualified pipeline — that supports a sales-led buying motion.
• Own BrightOrder's brand voice and ensure it lands consistently across web, email, LinkedIn, sales collateral, and events.
• Synthesize competitive intelligence, GA4 data, and CRM insights to make fast, informed decisions and course-correct without hesitation.

Requirements You Are the Right Person If... You don't wait to be told what to do. You see the gap and fill it. Required

• 7+ years of B2B marketing experience with a focus on campaign development and execution — SaaS, fleet tech, or logistics experience a strong asset.
• Proven track record leading go-to-market strategy and product launches in a sales-led environment.
• You've led people before — direct feedback, clear expectations, developing talent without micromanaging.
• You're a full-stack marketer — strategy in the morning, HubSpot workflow review in the afternoon.
• Hands-on proficiency with HubSpot marketing automation and GA4 — you've built workflows, pipelines, and can train others.
• You've owned paid media — LinkedIn ads, Google Ads, email nurture — and you know what levers to pull when pipeline is soft.
• You're a natural storyteller — translating technical product features into compelling value for non-technical buyers.
• Strong marketing analytics skills: attribution modeling, funnel tracking, and turning data into decisions.
• Eligible to work in Canada and able to travel to Mississauga or Waterloo, ON 3–4 times per year.
• You pivot without drama, take full ownership end-to-end, and hold yourself — and your team — to a high standard.

Nice to Have

• Bilingual in English and French.
• A degree in Marketing, Business, or Communications is an asset — but demonstrated results and hands-on experience will always speak louder.
• Experience marketing complex B2B SaaS platforms with long sales cycles.
• Familiarity with fleet management, telematics, or logistics technology.

Benefits We know great work requires a great environment. At BrightOrder, you’ll get:

• Remote work
• Comprehensive health, dental & vision coverage – Because your well-being matters
• Generous PTO – Recharge, reset, and return ready
• Professional development support – Courses, certifications, and resources to grow
• Meaningful ownership – Be part of the mission, not just the machine
• Competitive salary of CAD $100,000–$110,000

We’re building something that matters—and we take care of the people who make it happen.