Associate Director Programmatic Strategy

Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to drive B2B performance marketing.As Associate Director, you will expand Programmatic services and shape the department’s strategic vision. You will develop campaigns, align cross-functional initiatives, analyze KPIs, and guide client growth. The role includes partner management, thought leadership, and team coaching.Key Responsibilities:
Develop and execute comprehensive programmatic strategiesAlign initiatives with cross-functional business objectivesDefine KPIs and analyze campaign performanceManage programmatic partners, vendors, and platformsShare industry insights as an organizational thought leaderRequirements:
Seven-plus years in programmatic rolesTwo-plus years managing, motivating, and coaching peopleExperience growing B2B or SaaS clients with $50k-plus monthly budgetsRecent hands-on DSP campaign building and optimization expertiseProgrammatic planning, measurement, ABM, and communication skillsBring programmatic leadership, DSP activation, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities remotely.
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