Global Paid Search Marketing Manager

Responsibilities
Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. In this role, you won't just manage campaigns, you will own our search portfolio's evolution. You will be responsible for moving beyond traditional lead-gen metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value. Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads. Proactively leverage AI and machine learning capabilities within search platforms to scale performance and uncover hidden demand. Design, execute, and analyze structured A/B and multivariate tests to ensure all test outcomes are measured for statistical significance. Maintain a unified, real-time view of all in-market campaigns and deliver clear, executive-ready reporting. Collaborate closely with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms and marketing automation. Conduct advanced keyword research, competitive benchmarking, and audience segmentation to identify high-intent targeting opportunities. Identify opportunities for workflow automation, scripting, and process improvement to increase operational efficiency. Actively audit account architecture to eliminate query bleeding and campaign cannibalization.Qualifications
BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field. 3–5 years of hands‑on experience managing enterprise-level, full‑funnel paid search campaigns, media planning, and advanced measurement. Exceptional analytical skills with a proven track record of using statistical significance models to validate test results. Strong experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops. Practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools. Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms. Strong project management skills with the ability to translate complex data points into clear insights for stakeholders. Prior experience in B2B SaaS marketing is highly preferred.
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