Senior Director Brand Marketing Strategy

Lead Westland’s national brand strategy and digital growth as a hybrid Senior Director based in Surrey, Calgary, or Burlington. Shape measurable marketing outcomes.This senior leadership role guides brand, marketing, and digital growth strategies for Westland’s omnichannel insurance brokerage ambition. You will lead multidisciplinary teams, strengthen market presence, and support client acquisition. The work connects market insights with business priorities through integrated marketing, analytics, and innovation.Key Responsibilities:
Lead national brand strategy, positioning, messaging, and governanceDrive demand generation across digital and physical channelsImprove website experience, search visibility, engagement, and conversionDevelop client lifecycle marketing for retention and loyaltyManage budgets, performance measures, reporting, and executive insightsRequirements:
10+ years of progressive marketing leadership experienceExperience strengthening brands and delivering measurable business resultsExpertise in SEO, AEO, analytics, experimentation, and AI capabilitiesExperience managing significant budgets and measuring marketing performanceBachelor’s degree or equivalent education and experienceBring brand strategy, digital innovation, and commercial marketing leadership to Westland’s national growth agenda across Canada.
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