Marketing Director Lifecycle And Brand

Build Myo’s marketing function through lifecycle programs and brand strategy, improving retention while protecting the company’s premium positioning.This senior marketing leadership role combines hands-on execution with function building across acquisition, retention, launches, and content. You will own lifecycle strategy for welcome, early retention, post-visit follow-up, and win-back programs. You will also guide organic social, short-form video, search, and brand investments with clear success criteria.Key Responsibilities:
Own lifecycle and retention strategy across the client journeyImprove first-30-day retention through measurable program changesSet content strategy and creative direction across key channelsProtect Myo’s premium positioning through brand decisionsDevelop team judgment through clear thinking and teachingRequirements:
Experience building and shaping marketing functionsStrong opinions on social and search content performanceAbility to balance data, intuition, and investment judgmentPlayer-coach approach to leading a small marketing teamTeaching orientation that builds team capabilityGuide Myo’s lifecycle, content, brand, and team development with thoughtful strategy, practical execution, and measurable retention improvement.
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