Online Casino Growth Partnerships Lead

Van Kaizen Limited

Drive casino growth through partnerships, acquisition, and retention for a North American social/sweepstakes casino, working hands-on across commercial initiatives.As Casino Product and Commercial Lead, you will identify valuable audiences and turn commercial opportunities into measurable results. The role combines partnership development with brand positioning, channel evaluation, promotional economics, and customer lifetime value. You will approach brands, media companies, sports and entertainment organisations, communities, and other potential partners. Alongside the COO and established teams, you will develop propositions, negotiate agreements, launch partnerships, and support casino product improvements without managing a large team.Key Responsibilities:
Define casino positioning and prioritise valuable player audiencesEvaluate acquisition channels and improve conversion performanceDevelop propositions and negotiate commercial partnership agreementsLaunch partnerships attracting valuable new casino playersConnect product decisions with acquisition, retention, and revenue outcomesRequirements:
At least five years of meaningful online casino experienceEvidence of commercially improving or scaling casino businessesExperience sourcing and launching commercial partnershipsUnderstanding of promotional costs, retention, and customer lifetime valueResourcefulness executing independently within a lean teamUse casino partnerships, acquisition insight, commercial judgement, and audience understanding to expand reach and create measurable player value.
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